Tag: Smart Home Product Buyers

Nearly Half of Consumers to Purchase Smart Home Devices in 2019

Parks Asso­ciates announced the top­ics and call for papers for the 14 annu­al CONNECTIONS Sum­mit: Smart Home Busi­ness Mod­els and Strate­gies, tak­ing place Jan­u­ary 7, 2020, on the first day of CES 2020 in Las Vegas. The event fea­tures ses­sions on smart home, sales chan­nels, con­nect­ed health, and home secu­ri­ty and will con­clude with a net­work­ing recep­tion where ana­lysts, ses­sion speak­ers, and VIP CES atten­dees mix to dis­cuss the state of the mar­ket.

Smart Home Product Retailers to Target 35- to 54-Year-Olds

"Accord­ing to The NPD Group, 22% of U.S. inter­net house­holds report­ed own­ing a smart home device in Q4 2018, up from 17% in Q4 2017. Along­side own­er­ship growth, 2018 saw an 18% dol­lar sales growth in home automa­tion devices com­pared to 2017, and NPD’s lat­est Future of Tech fore­cast expects the cat­e­go­ry to reach $2.5 bil­lion dol­lars by the end of 2019."

Consumers to Buy Smart Speakers to Control Smart Home Devices

New research from Parks Asso­ciates shows the prospect of sav­ing mon­ey, either through reduced house­hold bills or a dis­count on insur­ance pre­mi­ums, rais­es the inter­est in smart home devices among 60% of the U.S. broad­band house­holds that do not own and do not intend to pur­chase a smart home device.

Consumers to Buy Smart Speakers to Control Smart Home Devices

Parks Asso­ciates research finds 28% of U.S. broad­band house­holds with a smart speak­er with voice assis­tant use the device to con­trol a smart home device, com­pared to only 12% that use the device to con­trol an enter­tain­ment device. The research firm ana­lyzes the trends in smart home, con­nect­ed enter­tain­ment, and con­sumer-based IoT in State of the Mar­ket: Smart Home and Con­nect­ed Enter­tain­ment, avail­able for down­load on the Parks Asso­ciates site.

Emergency Services to Promote Their Products to the 50% of Seniors Who Want Them

Parks Asso­ciates research shows that 50% of con­sumers ages 50 and old­er in U.S. broad­band house­holds are very inter­est­ed in an emer­gency pan­ic but­ton ser­vice or home emer­gency sys­tem. The inter­na­tion­al research firm will address how solu­tions that improve qual­i­ty of life for seniors are expand­ing mar­ket oppor­tu­ni­ties for inde­pen­dent liv­ing solu­tions at the 13th-annu­al CONNECTIONS Sum­mit: IoT and the Smart Home on Jan­u­ary 8 at CES 2019 in Las Vegas, which con­cludes with a net­work­ing recep­tion, spon­sored by Home­mat­ic IP.

Safety and Security Are Lead Drivers for Smart Home Product Buyers

Safe­ty and secu­ri­ty are the lead dri­vers in smart home tech­nol­o­gy inter­est, accord­ing to NPD Con­nect­ed Intel­li­gence. Net­work-con­nect­ed cam­eras account for the major­i­ty, 61 per­cent, of U.S. home automa­tion indus­try rev­enues.