“According to The NPD Group, 22% of U.S. internet households reported owning a smart home device in Q4 2018, up from 17% in Q4 2017. Alongside ownership growth, 2018 saw an 18% dollar sales growth in home automation devices compared to 2017, and NPD’s latest Future of Tech forecast expects the category to reach $2.5 billion dollars by the end of 2019.”
Tag: Smart Home Product Buyers
New research from Parks Associates shows the prospect of saving money, either through reduced household bills or a discount on insurance premiums, raises the interest in smart home devices among 60% of the U.S. broadband households that do not own and do not intend to purchase a smart home device.
Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Market: Smart Home and Connected Entertainment, available for download on the Parks Associates site.
Parks Associates research shows that 50% of consumers ages 50 and older in U.S. broadband households are very interested in an emergency panic button service or home emergency system. The international research firm will address how solutions that improve quality of life for seniors are expanding market opportunities for independent living solutions at the 13th-annual CONNECTIONS Summit: IoT and the Smart Home on January 8 at CES 2019 in Las Vegas, which concludes with a networking reception, sponsored by Homematic IP.
Safety and security are the lead drivers in smart home technology interest, according to NPD Connected Intelligence. Network-connected cameras account for the majority, 61 percent, of U.S. home automation industry revenues.