"Consumers in the U.S. are keeping their smartphones longer. According to the latest Mobile Connectivity Report from NPD Connected Intelligence, one in four (25%) smartphone owners held onto their last device for more than three years before upgrading, up from 18% two years prior (2H 2018 vs. 2H 2016)."
There will be further refinements, mass adoptions of certain trends, and a whole new batch of tempting handsets. Here’s what the experts at DigitalTrends.com expect to see this year in smartphones.
From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds in 2015. Nielsen looked at some of the top trends for 2015 in digital, including the top U.S. smartphone apps and operating systems.
Consumer demand for electronics will continue its rise through 2015. According to the Consumer Electronics Association, industry revenues are expected to reach an all-time high of $223 billion in 2015, an increase of 3% over 2014.
The path to the wallet of today’s new mom may be through her smartphone. BabyCenter reports that smartphones use by moms has risen dramatically. As moms consult their phones during shopping trips, they compare prices, look for coupons and seek the best deals on favorite products in nearby stores.
More than one out of four (27%) homeowners reported using their smartphones in the past for a variety of tasks to help with remodeling their homes. According to a new survey of U.S. homeowners by homeowner mobile app provider Planese, the percentage jumped to 40% when they were asked if they planned to use smartphones for future remodeling projects.
As marketers continue to tweak their mobile strategy, they’re anxious to know which strategies are working well. The mobile market is fragmented between tablets and smartphones so it’s important to understand how consumers are engaging with each type of device. Millennial Media consistently releases quarterly data showing top mobile devices, operating systems and consumer use of specific types of portals or apps. Their statistics can serve as a guideline for marketers who want to know which promotions are generating CTRs.
As consumers opt for smartphones with larger screens, they are increasing their usage and data consumption. According to a new report from The NPD Group, monthly Wi-Fi and cellular data consumption on smartphones with screens 4.5 inches and larger is 44% greater than it is on smartphones with screens under 4.5 inches, at 7.2GB and 5.0GB, respectively.
Tech-savvy moms continue to steer consumer shopping trends and adjust household spending behaviors, keeping retailers on their toes. More than half of moms use retailer apps (compared to a third of the general population), and 81% of moms reported use their smartphones to help manage their day.
Marketers are continuing to move more ad money into the mobile channel. Apps are a good way to connect with consumers who are anxious to use their mobile devices to research products while they shop. But, marketers must first coax consumers to download their app. According to InMobi’s App Insight Report, the interstitial format rules in terms of attracting attention and generating conversions.
Smartphones and tablets continue to enamor themselves with mobile phone users, as ownership continues to grow. New research finds that the number of U.S. mobile phone users who owned or used a smartphone this year reached 74%, up from 58% in 2012. The tablet ownership rate among this group saw an even more dramatic increase, reaching above half of mobile phone users in 2013, up from 33% in 2012.
The awareness and momentum behind smartphone trade-ins is growing in the U.S. According to a new report, more than 60% of smartphone consumers are aware of their trade-in options for a new device and 55% of them plan to take advantage of it the next time they upgrade. Among smartphone consumers, almost 62% said they are willing to go to a different retailer for a better trade-in price.