Tag: Technology

Does Your Sales Creativity Need a Boost?

Are you tired of prospect­ing, pre­sent­ing, nego­ti­at­ing and clos­ing the same old way? If so, your suc­cess rates could be falling. Prospects and clients can tell when you’re not into what you’re sell­ing. To improve your num­bers, why not try a lit­tle cre­ativ­i­ty? Most peo­ple don’t think of sales as a cre­ative pro­fes­sion. After all,

Are You Ready to Lead Your Company into the Future?

Are you ready for the future? Is your com­pa­ny ready to take on the chal­lenges of the next tech­nol­o­gy rev­o­lu­tion? In a recent Fast Com­pa­ny post, Jared Lind­zon describes the new type of lead­er­ship nec­es­sary to sur­vive in a world where the pace of busi­ness is speed­ing up.

The ‘Videoquake’ is Here

Con­sumers know the kind of enter­tain­ment they want to view. These days, it’s all about stream­ing online video. Con­sumers like being able to watch what they want, when they want, and they want to keep their costs down.

37% of U.S. Adults Download Mobile Game Apps

Video games are cap­tur­ing an increas­ing por­tion of con­sumers’ free time. As more con­tent is being made avail­able in the form of apps, con­sumers are also shift­ing from con­sole-based to mobile-based video games. A new IAB analy­sis of Pros­per Insight Data high­lights the char­ac­ter­is­tics of the mobile-based video gam­ing audi­ence.

Cinema Operators Use New Technology to Boost Ad Revenue

The cin­e­ma deliv­ers cap­tive audi­ences who are in a relaxed mood and recep­tive to what they see on the screen. Over 30,000 cin­e­ma screens are avail­able to dis­play mar­keter mes­sages and the Cin­e­ma Ad Coun­cil notes that adver­tis­ing lev­els have reached at least $600 mil­lion in each of the last three years. To grow rev­enues more quick­ly, some oper­a­tors are turn­ing to tech­nol­o­gy.

Emerging CE Product Categories to Spark Growth in 2014

Rev­enues for the con­sumer elec­tron­ics (CE) indus­try are pro­ject­ed to grow 2.4% in 2014, reach­ing a new record high of $208 bil­lion, accord­ing to a new study. New tech­nol­o­gy cat­e­gories, includ­ing 3D print­ers, Blue­tooth wire­less speak­ers, con­vert­ible PCs, health and fit­ness devices, smart watch­es and Ultra HD tele­vi­sion dis­plays, are cumu­la­tive­ly expect­ed to con­tribute more than $6 bil­lion to the over­all CE indus­try in 2014. While these emerg­ing prod­uct cat­e­gories rep­re­sent less than three per­cent of the entire CE indus­try, they dri­ve 65% of total indus­try rev­enue growth.

Auto Marketers Promoting Technology to Millennials

Mil­len­ni­als aren’t exact­ly the top auto buy­ing demo­graph­ic these days. Automak­ers hope to change that trend by encour­ag­ing these con­sumers to come into a deal­er­ship and take a test dri­ve. One way to improve inter­est and sales is to pro­mote tech­nol­o­gy accord­ing to a new Next Gen­er­a­tion Car Buy­er Study from Auto​trad​er​.com.

Builders to Promote Home Technology Features to Boost Sales

Now that builders see a pos­si­ble end to the depressed con­di­tions in the hous­ing mar­ket, they are look­ing for ways to dif­fer­en­ti­ate their offer­ings. Many have seized on home tech­nol­o­gy as a way to res­onate with home buy­ers. The 10th Annu­al State of the Builder Tech­nol­o­gy Mar­ket Study from the Con­sumer Elec­tron­ics Asso­ci­a­tion (CEA) shows how impor­tant this trend has become.

Smart Phone Marketers Planning 2012 Ad Blitz

Mar­keters in one of the fastest-grow­ing con­sumer prod­uct cat­e­gories will be fund­ing ad cam­paigns and pro­mo­tions at a blis­ter­ing pace as they fight for mar­ket share this year. Some mar­ket watch­ers pre­dict that Apple and Google are dom­i­nat­ing the smart phone mar­ket. But com­peti­tors aren’t like­ly to yield so quick­ly as many oper­a­tors under­stand that win­ning mar­ket share now could gen­er­ate healthy rev­enue streams for decades to come.

Technology Set to Amplify 2012 Marketing

Now that more mar­keters are turn­ing to dig­i­tal ad cam­paigns, there’s pres­sure to stand out from the crowd. One way adver­tis­ers are doing this is through the use of more tech­nol­o­gy. In a recent Wall Street Jour­nal arti­cle, Susan Vran­i­ca sum­ma­rized some of the devel­op­ments that ad agen­cies expect to see with respect to cre­ative cam­paign­ing in 2012.

Technology Enterprises to Up Marketing Budgets for 2012

Tech­nol­o­gy enter­pris­es are feel­ing bull­ish about next year and plan to increase their mar­ket­ing bud­gets. For the most part, dig­i­tal media will ben­e­fit from the increased spend­ing. But these enter­pris­es are sig­nal­ing their intent to return to event mar­ket­ing next year as well.

More Telcos to Market Tech Support Services

Smart­phones and oth­er Inter­net-con­nect­ed mobile devices are open­ing whole new worlds to con­sumers. But these devices don’t always func­tion as smooth­ly as adver­tised. The com­plex tech­nol­o­gy and array of offered ser­vices can be con­fus­ing for con­sumers which means tele­phone com­pa­nies might soon be upping their ser­vice game to give them­selves a com­pet­i­tive edge.

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