If your clients are only looking to the future when planning Gen Z targeting campaigns, they’re overlooking the buying power these (mostly) teens and pre-teens have right now.
"Depression has become increasingly common among American teenagers — especially teen girls, who are now almost three times as likely as teen boys to have had recent experiences with depression, reports Pew Research Center."
"Piper Jaffray recently completed its 37th semi-annual Generation Z survey of 8,000 U.S. teens. Overall, it found that teens claim they spend approximately $2,600 per year, a 1% year ‑over-year raise and a 6% compared to last fall."
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.
Teenagers want more denim, more Netflix and YouTube; but less handbags and less broadcast media, according to a survey of 9,400 teens. Piper Jaffray Companies completed its 30th semi-annual Taking Stock With Teens research survey, which highlights spending trends and brand preferences amongst 9,400 U.S. teens across 46 states.