If your clients are only looking to the future when planning Gen Z targeting campaigns, they’re overlooking the buying power these (mostly) teens and pre-teens have right now.
"Depression has become increasingly common among American teenagers — especially teen girls, who are now almost three times as likely as teen boys to have had recent experiences with depression, reports Pew Research Center."
"Piper Jaffray recently completed its 37th semi-annual Generation Z survey of 8,000 U.S. teens. Overall, it found that teens claim they spend approximately $2,600 per year, a 1% year ‑over-year raise and a 6% compared to last fall."
"Crashes remain the leading cause of death among teens in the U.S., with device distractions being a major contributor. A recent American Automobile Association poll revealed that 94% of teen drivers acknowledge the vast dangers of texting and driving, while 35% of those polled admitted to still committing the act."
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.
Two-thirds of U.S. females consider themselves to be a special size; one-third identifies as plus-size
Teenage females in the U.S. are changing when it comes to the types of clothing sizes they are purchasing, according to the 2015 Women’s Special Sizes Study from global information company The NPD Group. While there has been a sizeable decline among U.S. teens purchasing in the junior size category – from 81 percent in 2012, to 73 percent in 2015 – the percentage of those purchasing plus-size clothing has grown almost two-fold – now 34 percent, compared to 19 percent in 2012.
Teenagers want more denim, more Netflix and YouTube; but less handbags and less broadcast media, according to a survey of 9,400 teens. Piper Jaffray Companies completed its 30th semi-annual Taking Stock With Teens research survey, which highlights spending trends and brand preferences amongst 9,400 U.S. teens across 46 states.
The pressure to be available on social media might harm teenagers. The need to be constantly available and respond 24/7 on social media accounts can cause depression, anxiety and decrease sleep quality for teenagers says a study presented at a British Psychological Society conference in Manchester.
The median percentage of children and adolescents who reported being bullied online was 23% and there appears to be a consistent relationship between cyberbullying and reports of depression in a review of social media studies, according to an article published online by JAMA Pediatrics.
Michael Kors remains the No. 1 preferred handbag brand among teenagers, eclipsing CoachÛªs peak share in 2012. The Piper Jaffray Survey of 6,200 teens indicates optimistic economic views among the teens, with an average age of 16.3 years. Females are slightly less optimistic than their male counterparts.
Teen spending is beginning to improve following a period of decline. According to new research from Piper Jaffray, teen spending contracted just 1% from the Fall of 2013, compared to more substantial declines previously. Across both the upper and average income groups, teen male spending is up 4% from Fall 2013. This compares to continued
Teens are experiencing general spending fatigue across key categories, specifically fashion related items. Despite over two-thirds of teens signaling confidence the economy is stable to improving, intent to spend is moderating. Teens are shopping more in multi-branded, multi-category and online retail environments.