Tag: TV ads

Who to Target with TV Ads during News Programming

Fake news is some­thing most Amer­i­cans are cau­tious of, espe­cial­ly nowa­days. With so many news sources to choose from, which ones do con­sumers con­tin­ue to turn to for what they feel are the most trust­wor­thy news updates?

What's the Best Way to Target TV Watchers with Ads?

It’s no secret that more of the world seems to be turn­ing their heads down to their phones with each pass­ing day. How­ev­er, did you know that, at the same time, more peo­ple are watch­ing over-the-air TV?

Local TV Stations to Promote Movies being Broadcast

"When it comes to enter­tain­ing them­selves, most Amer­i­cans choose to watch movies and TV, over lis­ten­ing to music, play­ing video games, and oth­er forms of enter­tain­ment. In fact, 27% of all enter­tain­ment hours in 2018 were spent watch­ing TV and movies, fol­lowed by 19% lis­ten­ing to music, and 16% play­ing video games, accord­ing to The NPD Group. The remain­ing 38% of enter­tain­ment time was tak­en up by read­ing books, social net­work­ing and oth­er activ­i­ties."

Department Stores Count On TV Ads, E‑commerce to Build Sales

It’s not too ear­ly for your clients to be plan­ning their hol­i­day adver­tis­ing strat­e­gy. One group of retail­ers, depart­ment stores, relies heav­i­ly on TV ads dur­ing the hol­i­day sea­son.

How to Combat to Spread of Digital Advertisers' Worst Enemy: Ad Blockers

Approx­i­mate­ly 30% of U.S. adults who use the inter­net plan to install ad block­ers this year, accord­ing to eMar­keter. Here's why they plan to do so and how you can do your part to stop it.

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t adver­tis­ers giv­ing radio the cred­it it deserves, espe­cial­ly when con­sid­er­ing reach­ing out to younger gen­er­a­tions? Here's why radio is a good addi­tion to any ad cam­paign.

Introducing Affluencers and Why You Need to Advertise to Them

Afflu­encers spend 40% more than afflu­ents and, out of every con­sumer group, their future pur­chase intent is the great­est. Here's who they are and how to adver­tise to them.

Here Are the Internet Devices to Pair with TV Campaigns

Desk­top is no longer a medi­um that is grow­ing in effec­tive­ness for inte­grat­ed adver­tis­ing cam­paigns, but here's what your clients can use instead.

Time-Shifted Viewing to Impact Marketer TV Ad Buying

Last month I blogged about a TVB study that high­light­ed how con­sumers are time shift­ing local TV pro­gram­ming. Time-shifted view­ing is a real­i­ty for all forms of TV accord­ing to a Nielsen report. When plan­ning their pro­mo­tion­al ads, mar­keters should know exact­ly how much of the view­ing audi­ence is see­ing pro­gram­ming a week or more past the first-run date.

Best of 2010: Consumers Confused by TV Commercials

Best of 2010: It may be the last thing a mar­keter wants to hear. After a com­pa­ny spends time and mon­ey to pro­mote a prod­uct or ser­vice via an expen­sive TV ad cam­paign, con­sumers are con­fused. They don’t under­stand what prod­uct or ser­vice the ad is sell­ing. This con­sumer con­fu­sion is on the increase accord­ing to a recent Har­ris Inter­ac­tive poll.

Consumers Confused by TV Commercials

It may be the last thing a mar­keter wants to hear. After a com­pa­ny spends time and mon­ey to pro­mote a prod­uct or ser­vice via an expen­sive TV ad cam­paign, con­sumers are con­fused. They don't under­stand what prod­uct or ser­vice the ad is sell­ing. This con­sumer con­fu­sion is on the increase accord­ing to a recent Har­ris Inter­ac­tive poll.

Creativity and Clarity Key to Recall of Drug Ads

Last week, I wrote about how the med­ical jour­nal indus­try is expect­ing a brighter out­look for 2010. TV also con­tin­ues to be a huge area of focus for phar­ma­ceu­ti­cal com­pa­nies. The Nielsen Com­pa­ny report­ed that drug com­pa­nies increased their 2009 expen­di­tures on nation­al TV by 0.6%