Tag: TV ads

Who to Target with TV Ads during News Programming

Fake news is something most Americans are cautious of, especially nowadays. With so many news sources to choose from, which ones do consumers continue to turn to for what they feel are the most trustworthy news updates?

What's the Best Way to Target TV Watchers with Ads?

It’s no secret that more of the world seems to be turning their heads down to their phones with each passing day. However, did you know that, at the same time, more people are watching over-the-air TV?

Local TV Stations to Promote Movies being Broadcast

"When it comes to entertaining themselves, most Americans choose to watch movies and TV, over listening to music, playing video games, and other forms of entertainment. In fact, 27% of all entertainment hours in 2018 were spent watching TV and movies, followed by 19% listening to music, and 16% playing video games, according to The NPD Group. The remaining 38% of entertainment time was taken up by reading books, social networking and other activities."

Department Stores Count On TV Ads, E‑commerce to Build Sales

It’s not too early for your clients to be planning their holiday advertising strategy. One group of retailers, department stores, relies heavily on TV ads during the holiday season.

How to Combat to Spread of Digital Advertisers' Worst Enemy: Ad Blockers

Approximately 30% of U.S. adults who use the internet plan to install ad blockers this year, according to eMarketer. Here's why they plan to do so and how you can do your part to stop it.

Are Your Misconceptions of Radio Hindering Your Ad Campaigns?

Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here's who they are and how to advertise to them.

Here Are the Internet Devices to Pair with TV Campaigns

Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here's what your clients can use instead.

Time-Shifted Viewing to Impact Marketer TV Ad Buying

Last month I blogged about a TVB study that highlighted how consumers are time shifting local TV programming. Time-shifted viewing is a reality for all forms of TV according to a Nielsen report. When planning their promotional ads, marketers should know exactly how much of the viewing audience is seeing programming a week or more past the first-run date.

Best of 2010: Consumers Confused by TV Commercials

Best of 2010: It may be the last thing a marketer wants to hear. After a company spends time and money to promote a product or service via an expensive TV ad campaign, consumers are confused. They don’t understand what product or service the ad is selling. This consumer confusion is on the increase according to a recent Harris Interactive poll.

Consumers Confused by TV Commercials

It may be the last thing a marketer wants to hear. After a company spends time and money to promote a product or service via an expensive TV ad campaign, consumers are confused. They don't understand what product or service the ad is selling. This consumer confusion is on the increase according to a recent Harris Interactive poll.

Creativity and Clarity Key to Recall of Drug Ads

Last week, I wrote about how the medical journal industry is expecting a brighter outlook for 2010. TV also continues to be a huge area of focus for pharmaceutical companies. The Nielsen Company reported that drug companies increased their 2009 expenditures on national TV by 0.6%