You’ve tried your hardest to get in front of the top decision-makers at your prospect’s site. But you’ve not been able to advance.
About 22% of the average marketer’s budget will be spent on SEO this year. Zazzle Research, in its State of SEO 2019 report, shows that marketers believe search engine optimization is critical to their success.
Salespeople can often intuitively discern what prospects want and need. But that intuition can only go so far; at some point, you need to find out specifically what they value.
What percentage of your sales calls end in a price negotiation? Or, the dreaded “I will think about it and get back to you?”
Reps typically promote value to make sure they stand out from the competition. Doing so also helps rationalize the cost to prospects.
Your value is infinitely more important than your price. To separate yourself from competitive options, you must establish an environment in which your prospect can clearly see the value and expertise that you provide.
Value is perhaps the most illusive word in sales. Everyone will tell you how important it is, very few can tell you what it is. I’ve already gone on ad nauseam about my distaste for the words “added value.”
How do you make a sales presentation? No I don’t mean warm up, probe, present, overcome objections, close. I mean what’s the big picture of your sales presentation?
There are six questions your prospects want answered before they buy. If you miss one of these questions, you jeopardize the selling opportunity. Let’s look at each question and why it is important to the buyer.
Want to know what buyers really care about? The latest research shows that it's not price.
Do you really know the meaning and purpose of a value proposition? If not, you may be at a professional disadvantage and missing out on opportunities.