The report, “Preventing and Treating Musculoskeletal Disorders: New Strategies for Employers,” says workplace-​generated musculoskeletal disorders are increasing because of technology, open workplace design and remote workforces, and that as a result, prevention can enhance workplace health and productivity, and an organization’s bottom line.

Employers can better manage the health and cost burdens of musculoskeletal disorders by implementing prevention strategies such as ergonomics training and movement-​friendly workplace design, providing onsite physical therapy for those with acute or chronic pain, and paying for surgery with bundled pricing, says a new report from Northeast Business Group on Health.

Chiropractors can promote their onsite services to offices. Nearly 10% of Americans plan to pay for chiropractic services anyway, according to new research from the AudienceSCAN study. Letting office workers know they can get treatments in their workplace could encourage even more appointments.

“Musculoskeletal disorders have long been one of employers’ top concerns but new ways of working, especially among millennials, seem to be increasing their prevalence, so employers need to think about prevention through ergonomics training and workplace design, as well as new ways of addressing acute issues before they become chronic,” said Laurel Pickering, President and CEO of NEBGH. “Educating employees about pain and how to manage it, providing rapid access to physical therapy, and emphasizing primary care and evidence-​based treatments like RICE – rest, ice, compression and elevation – can speed recovery, improve productivity and save costs associated with unnecessary diagnostic imaging and surgeries. Additionally, these types of interventions can reduce the overuse and misuse of medications such as opioids – another important concern for employers.”

Chiropractic offices can educate and inform employees in pain about the effects of sitting at desks incorrectly through ad campaigns. Utilizing daily deals could introduce patients to these concepts. The new AudienceSCAN survey found Chiropractic Patients are 41% more likely than average Americans to take action after seeing daily deals.

NEBGH’s report is based on research, case studies and a roundtable of benefits managers from 20 national and global self-​insured employers. It describes new approaches to musculoskeletal disorder prevention, the treatment of acute and chronic musculoskeletal pain, and high-​value surgery for joint replacements, with specific case studies that illustrate employer outcomes. The report says surgery is appropriate only for the smallest segment of an employee population but can drive employer costs significantly.

Employers can promote partnerships they have with local chiropractors to entice new hires. Text link ads on websites are effective in reaching Chiropractic Patients. The new AudienceSCAN survey showed 27% of patients took action after seeing them.

“Hospital physicians, health plans and employers are all exploring innovative ways of ensuring that people who need surgery for musculoskeletal disorders receive high-​quality care in the most efficient and cost-​effective manner,” said Jeremy Nobel, MPH, MD, and Executive Director of NEBGH’s Solutions Center, which conducted this work. “Employers should investigate bundled payments for hip and knee replacement surgeries, especially since delivery systems are more willing to take on risk. Many employers are reluctant to shoulder the administrative burden of direct contracting with delivery systems for these surgical bundles but the rewards can be significant, and it’s possible employers can work with health plans to provide access to bundles.”

NEBGH’s report says employers should analyze their data related to claims, disability, workers compensation and health risk assessments to consider where to start when it comes to better managing musculoskeletal disorders in their populations. The report says effective employee communications, coordination with other programs and services, success metrics and attention from senior executives are important for the success of any new employer-​initiated initiative in the benefits realm.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.