Sales Intelligence

Insight selling starts
with SalesFuel

SalesFuel's annual B2B BuyerSCAN® surveys more than 2,000 CEOs and senior decision-​makers to decode the complex purchasing behaviors of companies with 20+ employees. Use it to learn what worries them, their buying process and how they vet suppliers.

B2B BuyerSCAN equips sellers, marketers and company leaders with the data they need to enhance their strategies and drive successful outcomes.

B2B BuyerSCAN

Marketing Research

Go beyond demographics to connect with the customer

For more than 15 years, SalesFuel's AudienceSCAN® has provided insight on how American thinks, shops and decides. Our proprietary study, with more than 60,000 panelists, delivers up-​to-​date psychographics, audience segmentation and B2C customer personas.

In addition to consumer behavior, SalesFuel's licensed databases contain zip code-​level consumer spending, health conditions, housing data, ancestry, five-​year projections and more.

AudienceSCAN​.com

Influence Research

Discover who Americans are more likely to believe

Credibility, determined by factors like being known, likable, helpful, and trustworthy, heavily influences who we trust for advice and information for daily decision-​making. It's shaped by one's words, actions and others' testimonials about them.

SalesFuel's The State of Credibility in America™ reveals the latest trends on the credibility of various professions, AI, media, and executive leadership. The findings offer a roadmap for leaders, coaches, consultants, and branding experts in realms where credibility is crucial.

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Media Sales and Agency Growth

Sell Smarter® to boost incremental revenue

AdMall® is the #1 sales intelligence and marketing research tool for local media, advertising agencies and SMBs. It delivers opportunities for new business every week, ad spend benchmarks and marketing insights for 440+ verticals with AI-​assisted analysis and creative ideas.

AdMall's Digital Audit™ reveals up-​to-​the-​minute gaps in digital marketing. And our proprietary co-​op advertising database helps expand local advertising budgets. AdMall can pay for itself with just a single sale. It also improves ROAS and marketing impact.

AdMall​.com

Sales Hiring

Build high-​performing sales teams with greater confidence

Hire salespeople with the will to sell, and keep them longer, using proven, time-​tested psychometric assessments.

TeamTrait™ reveals their natural tendencies, motivation and behavior under the stress of deadlines, providing a second set of eyes to reduce the risk of making a bad hire.

TeamTrait's deep insights into how your current employees think take the guesswork out of motivation and the emotion out of difficult conversations. It even helps you identify and develop future team leaders.

TeamTrait​.com

Sales Enablement

Use AI to build credibility and trust, not damage it

Only 1 out of 4 buyers view salespeople as credible in what they say and do. And just 42% believe AI is a reliable source of information. That's why your B2B sales team needs diligence and critical thinking when using AI in sales.

SalesCred® delivers the best practices for using AI in sales responsibly to win deals faster by improving their credibility as reliable people who know what they're talking about and know how to help.

Led by Global Sales Credibility Authority C. Lee Smith, his sales training and executive coaching sessions builds your team's AI skills while improving their client-​centric insight selling, emotional intelligence and relationship selling techniques.

SalesCred​.com