Category: Media Usage

Life is Easier with Voice-Activated Smart Devices, say 78% of Consumers

Qualcomm Technologies International, Ltd., a subsidiary of Qualcomm Incorporated, today at its IoT Industry Analyst Workshop released the 2018 State of Play report, based on a survey of 6,000 consumers in China, the United Kingdom and the United States. The report looks to analyze purchasing drivers, and to better understand how consumers feel about and interact with audio technology.

Audio Streaming Volume has Risen by 45%

“The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018, reports Nielsen. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%.”

Credit Card Holders Value these Three Rewards Over All

Many consumers don’t do their research when it comes to credit cards, according to U.S. News & World Report, the global authority in rankings and consumer advice. In its most recent survey of credit card holders, U.S. News found that nearly half of respondents didn’t research their card before signing up. Further, more than 50% of those surveyed don’t regularly shop around for better cards.

Over 70% of Connected Home Device Users Believe They Are Wave of the Future

“Metova, a world-leading provider of mobile, connected car, connected home and IoT Solutions, today announced the results of a survey revealing the sentiment of consumers in the United States on connected home technologies and privacy. Of note, over 90% of respondents indicated owning a connected home device such as an appliance, TV, Amazon Alexa or Google Home.”

Sports Programming is Why 27% of Pay-TV Customers Retain Their TV Services

New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service. Parks Associates will explore trends in the video ecosystem, particularly the disruptive influence of OTT services, at the pre-show research workshop Survivor’s Guide to the New Video World, sponsored by Espial, on May 14 in Denverduring The Pay TV Show.

Increased Cybersecurity Can Make Potential eCommerce Avoiders Feel Safer

A new report by Capgemini’s Digital Transformation Institute has revealed that cybersecurity is a new source of competitive advantage for retailers. It calls for more organizations to align cybersecurity policies with customer expectations to take advantage of this opportunity. The report, “Cybersecurity: The New Source of Competitive Advantage for Retailers” demonstrates that consumers are increasingly aware of security breaches in retail and are willing to spend more with retailers who demonstrate robust cybersecurity capabilities.

Where and When to Place Your Radio Ads

AM/FM radio reaches 93% of adults in the U.S. Here are some tips on how to reach a broad range of consumers.

Political Parties, PACS to Target Presidential Race-Only Voters with TV Spots

“Despite a huge growth in digital spend this cycle, broadcast TV has remained the primary motivational force behind voter behavior,” Philip Rosenstein writes. “Across all age groups, 80% of registered voters are likely to have first gained knowledge about a candidate or issue on TV, according to a Video Advertising Bureau study from April.”

Loyalty Program Focus in 2017: Areas Worth Your Clients’ Dollars

Marketers are planning a big adjustment to their advertising budget in 2017. As companies shift more focus to their customers, eMarketer reports loyalty programs will reap the benefits of budgetary changes next year.

61% of Businesses Currently Use Video as a Marketing Tool

Using questions to establish how many companies currently use video as a marketing tool, how much they spend, and how these trends are developing over time, Wyzowl’s “State of Video Marketing” found that 91% of businesses say they plan to increase or maintain their spending on video in 2016, and 67% of businesses say they plan to spend more on video in 2016.

189 Million Americans Expected to Watch Super Bowl 50

An estimated 189 Mmillion football fans, foodies and social butterflies plan to watch the Denver Broncos and Carolina Panthers battle it out for the Super Bowl 50 championship title, up from the estimated 183.7 million who planned to watch last year. And, according to NRF’s Super Bowl Spending Survey, those celebrating will spend slightly more than they did for the 2015 Super Bowl. Viewers and partygoers will spend an average of $82.19 on food, décor, team apparel and more, up from $77.88 last year and the highest in the survey’s history.

Newspapers Carrying Ads for Marijuana Marketers Might Violate Law

“While the spreading legalization of marijuana for medical and recreational uses stands to produce many subsidiary economic benefits, in areas ranging from food delivery to the flagging black light industry, newspapers may not be able to cash in on this emerging opportunity, at least through advertising.”

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