“Regular exercise is probably the best prescription for healthy aging, reports Consumer Reports. But fewer than 1 in 5 adults 65 or older gets the minimum recommended amount.”
Tag: athletic apparel
When consumers are buying athletic footwear, active apparel, or sporting goods, they express varying priorities when it comes to choosing where they shop. While buyers of footwear and active apparel tended to target specific retailers they know and rely on when planning a shopping trip, those buying sporting goods had other, more cost-conscious, priorities. Retailers should dovetail their particular strengths with their target customers’ priorities in order to convert more of their casual browsers into loyal, ongoing buyers.
Sales of athletic footwear and sophisticated running shoes are getting a boost from non-athletes who are more interested in making a fashion statement. Shoppers are increasingly scooping up running shoes because they are comfortable and trendy, and they aren’t afraid to spend big money. Sales of shoes such as the new Nike Free surged 14% to $6.46 billion in the 12 months through March, according to NPD Group, driving the entire athletic shoe industry.
While the shopping destinations of choice for teens are discount stores and mass merchants, department stores are gaining some traction with this demographic. According to The NPD Group’s Consumer Tracking Service, teens ages 13 to 17 accounted for almost 20% of athletic footwear sales during the back-to-school selling season (July, August, and September) during the past 3 seasons. An examination of this age group in the Retail and Brand Landscape Report Series shows that discount stores and mass merchants rank number one in converting teen shoppers from considering them as a place to shop and to get them to make a purchase, but the department store channel is moving up the ranks with both males and females.