“Millennial parents, just like parents from the generations that preceded them, are increasingly looking to restaurants to take on the task of cooking for their families. Millennials with children increased their restaurant visits by 5% in 2018 compared to prior year, reports The NPD Group. Their visit increase is in comparison to flat traffic growth for the total foodservice industry in 2018, according to NPD, which tracks on a daily basis U.S. consumers’ use of restaurants and other foodservice outlets.”
Tag: quick serve restaurants
Even though the restaurant industry sees distinctions between fast-food and fast-casual concepts—two different types of limited-service restaurants—those lines are starting to blur for consumers, who note fewer distinctions between the two segments in areas like overall value, friendly service, craveability and menu variety. With increasing competition, limited-service concepts that cater to a variety of needs and occasions will likely be the most successful according to Technomic.
Quick-serve restaurants are gearing up menu changes and promotions to increase sales in 2012. This year isn’t expected to be easy in light of the continued economic challenges. But some analysts believe consumers will spend on meals out when they can get value in return. This attitude should prompt QSR operators to pump up their advertising.
Consumers may not exactly be crowding into restaurants these days. But some industry operators are looking to expand the breakfast day part in order to boost the bottom line. Scarborough Research recently published a study on this topic that reveals some surprising information about who eats breakfast at quick-serve establishments and which forms of advertising really reach this crowd.
Conventional wisdom indicates that consumers traded down when eating out during the economic contraction. However, that wisdom hasn’t held true for all consumer types and restaurants. Consider the case of the 18-34-year old demographic which historically has been a gold mine for quick serve restaurants. Who knew that this group has seriously decreased its frequency of quick service restaurant visits?