Tag: reading

The Keys to 50% Email Response Rates

How many business emails do you actually get a response to? If you just experienced a sinking feeling in your chest, you’re not alone.

Reading Aloud Linked to Reduced Parental Stress

“The value of reading to our kids — for them and us — is reinforced by the growing body of research on the topic. Just last week, a meta-analysis of 19 studies published in the journal Pediatrics found that reading aloud was significantly beneficial to children and their parents.”

Significant Growth in the Horror Category for Book Sales

Without Harry Potter and other leading franchise titles upping the ante, print book sales in the United States returned to a more standard year for the industry in 2017. With fewer juggernaut titles and categories, overall U.S. print books sales growth was slower than in the previous three years. NPD BookScan recaps the year in books 2017.

Number of Kids Reading eBooks Has Nearly Doubled Since 2010

The percent of children who have read an ebook has almost doubled since 2010 (25% vs. 46%), according to new research from Scholastic. Half of children age 9-17 say they would read more books for fun if they had greater access to ebooks – a 50% increase since 2010. In addition, findings reveal the potential for ebooks to motivate boys – who are more commonly known to be reluctant readers – to read more.