SalesFuel’s Small Business Saturday free white paper offers new insights to help businesses prepare for Nov. 26 Small Business Saturday this year is November 26 and in advance of it, SalesFuel is releasing its free white paper “Small Business Saturday Shoppers 2016: Helping Small Businesses Compete with Big-Box and Online Giants.” In it, SalesFuel uses
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Small Business Saturday Shoppers 2016: Helping Small Businesses Compete with Big-Box and Online Giants
SalesFuel’s most recent AudienceSCAN survey found 23% of U.S. adults shopped at a locally owned business on Small Business Saturday. This demonstrates a negligible drop from 23.5% in the 2015 AudienceSCAN survey. A bigger dip occurs, however, when we look at 2014 data – when 28.7% of Americans said they shopped small. Are small businesses doing enough to promote this holiday-shopping day?
AudienceSCANÛªs Free White Paper Provides Businesses 12 Insights and Related Marketing Tips for Small Business Saturdayå¨, November 28, 2015
AudienceSCAN’s annual Small Business Saturday Shoppers 2015 white paper clearly shows small and medium-sized businesses that planning for, and participating in, this national event can yield lucrative results. The paper contains fresh data from an annual survey of more than 14,000 consumers, revealing cutting-edge information in the hearts and minds of those most likely to be this year’s best customers.
More shoppers plans to frequent local small businesses when visiting stores this holiday season, according to new research. In fact, two-thirds (66%) of shoppers plan to shop locally at small businesses, independent retailers or boutique shops which are not part of national chains. Saturday, Nov. 30, 2013 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities.
Small businesses might feel like their opportunities are getting squeezed by online merchants and big-box retailers. SMBs could also be feeling extra pressure this year because of the shortened holiday shopping season. As a result, they’re rolling out more promotions and earlier than usual according to the National Federation of Independent Businesses (NFIB) which has just released its Small Business Saturday Insights Survey. This year, researchers have learned that 70% of SMBs will engage in some sort of promotion to attract shoppers that day.