Category: Business Development

Homeowners Insurance Sellers to Boost Sales Through Educational Advertising

“If you’re getting a mortgage for your new home, your lender will require homeowners insurance, says Consumer Reports. And even if you’re among the rare home buyers purchasing without a mortgage, you still should get homeowners insurance to protect against costly perils like fire and wind damage.”

Bars and Entertainment Businesses to Target Single Dads Who Seek Social Connections

“The quality of an individual’s social connections has been proven to be an indicator of physical and mental well-being and longevity, with mutually supportive friendships acting as a protective factor against anxiety and depression, reports Ipsos. Having strong social connections can be beneficial to fathers, who can experience stress and isolation during this critical life stage.”

Retailers to Promote Specialty Camping Accessories

“In the U.S. sales of camping accessories and equipment have remained stable, up 0.2% for the 12 months ending March 2019 compared to the same timeframe year ago, according to The NPD Group. However, sales of camp accessories that bring the comforts of home to the great outdoors have steadily increased, accounting for most of the growth.”

Doctors to Promote Vaccines to International Travelers

“If you’re planning a summer trip overseas, you may be preoccupied with booking airfare and finding lodging, but certain destinations require an extra step of planning: travel vaccines.”

51 Million Consumers Grocery Shop Online Every Month

“The leading grocery retailers have been playing a game of one-upmanship when it comes to raising the bar on online ordering convenience. From offering grocery delivery to-your-door to same-day delivery through a variety of service modes, like drive-up pick-up, grocers are making shopping easier and an increasing number of consumers are responding.”

Retailers Promoting More Fragrance Options in Growing Men’s Market

“Year-to-date U.S. Prestige Beauty fragrance sales have experienced a 5% increase compared to the same period a year ago, driven by strong growth in men’s fragrance sales (+6%), according to research from The NPD Group.”

Retailers to Tout These Hot Back-to-School Items

“The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to the annual survey by the National Retail Federation and Prosper Insights and Analytics. Total spending for K-12 schools and college combined was projected to reach $82.8 billion in 2018.”

Used Car Dealers to Promote SUV Selection this Year

Shoppers browsing the used car market right now might be pleasantly surprised by what they find, according to the latest Used Vehicle Report released by the car shopping experts at Edmunds. According to Edmunds analysts, a deluge of lightly used, lower-mileage vehicles are coming off lease and filling used car lots. Edmunds experts also note that these used vehicles reflect the body styles that shoppers want, namely trucks and SUVs, and carry far more standard features than they did five years ago.

Specialty Food Stores to Promote Healthier Fruits to Sugar-Conscious Eaters

“With everything fruit has going for it (natural sweetness, beautiful colors, tons of nutrients) you’d think people would be eating loads of it. But only 12% of Americans get the 1½ to 2 cups of fruit that health experts recommend adults eat every day, according to the Centers for Disease Control and Prevention.”

Baby Boomers Spend 4.25 Hours Looking at Screens Daily

“The amount of time that Americans ages 60 and older spend on their TVs, computers, tablets or other electronic devices has risen almost half an hour per day over the past decade, according to a Pew Research Center analysis of Bureau of Labor Statistics data, even as screen time among younger people has more or less held steady.”

Retailers to Promote the Small Luxuries of Bath Products

“For most consumers, especially millennials, instant gratification is the name of the game. Yet, when it comes to their bath rituals, they are in slow motion, favoring bath care products that will help them unwind and relax, reports Drug Store News.”

Credit Card Companies Promote Features to Help College Grads Establish Good Credit

“Just got your degree? Congratulations! Now’s the time to follow that smart move with another and take a few minutes to learn how to build a good credit profile, says Consumer Reports.”

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