Category: Business Development

Consumers Ages 18–44 Are Top Audiobook Listeners

"According to global information company The NPD Group, nearly three out of four consumers in the U.S. reported reading a book or listening to an audiobook in the past six months."

50%+ Americans Order from Earth-Friendly Restaurants

"Sustainability, which by definition is the avoidance of the depletion of natural resources in order to maintain an ecological balance, is a much talked about topic today and is used in a broader sense to mean environmental consciousness or earth-friendly. In the food and beverage and foodservice sectors, many grocers, food manufacturers, and restaurant operators are initiating sustainability efforts as socially responsible corporate citizens and to support consumer interests."

30% of Consumers Now Have Tattoos

"A recent Ipsos poll reveals that more Americans have tattoos today than in early 2012. Three in ten (30%) of Americans have at least one tattoo, an increase from 21% in 2012."

How to Target Tire Shoppers

"Tire shoppers care more about all-weather grip and treadwear warranty than they do about price, according to a Consumer Reports survey of members who bought tires. Only one in five shoppers specifically looked for the lowest price."

75% of American Adults Have Issues with Their Feet

"Most women get their teeth cleaned at least once a year, keep tabs on their heart, and may even have an annual eye exam. While they might clip and paint their toenails on a regular basis, women often neglect the health of their feet, says Harvard Health Publishing."

Esports Programs Help Colleges Recruit Students

New data from Extreme Networks, Inc. and eCampus News shows that the esports industry is nascent, but growing rapidly. The report, which surveyed 281 technical and administrative leaders across K‑12 and higher education in North America, Latin America, Asia Pacific, Europe, and Middle East, found that 1 in 5 schools already have an esports program, and 71% are considering or might consider adding an esports program in the future.

Food Essentials for Power Outages

"If you won’t be able to leave your house for a few days or if the power is out for longer than a couple of hours, what to feed your family becomes a major concern. The food experts at Consumer Reports have some tips for weathering winter storms safely and nutritiously."

Many Parents Don’t Know When to Purchase New Car Seats

"Moving your child through the various stages of car seats can be expensive, especially with the average price of a new convertible seat right around $175, says Consumer Reports. The key question for parents, of course, is when to upgrade."

14% of Consumers Will Pay More for Low Carbon-Footprint Transportation

"A new global study by Ipsos, carried out on behalf of the World Economic Forum, on the topic of air travel environmental impact, shows one in seven global consumers (14%) would use a form of transportation with a lower carbon footprint than air travel even if it were less convenient or more expensive."

Amputation is Another Reason to Quit Smoking

Most smokers know cigarettes can damage their lungs, but all too often, they have no idea that smoking is also bad for their blood vessels.

More Consumers are Buying Their Car Accessories Online

"Online dollar sales of automotive accessories — including appearance accessories, cargo management, exterior accessories, interior accessories, towing & hitch, and tire & wheel accessories — grew by 26% in the 12 months ending April 2019, according to The NPD Group's Checkout E‑commerce Tracking. Additionally, 34% of online dollar volume during the same time period resulted from sales within these six accessory categories."

70% of Americans will Celebrate Halloween

"Last year, Halloween spending reached $9 billion, the second highest Halloween spending seen post-recession. Consumers are ready to celebrate and shop to kick off the festivities. NRF and Prosper’s annual Halloween Spending Survey found that seven in 10 consumers planned to celebrate in 2018, and they spent an average of nearly $90 per person. Celebrants plan to purchase everything from decorations to candy to costumes (even for beloved pets)."

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