How AdMall Supported a Team Sales Activity to Close a $50,000 HVAC Co-op Ad Sale
BY Adam Ambro
What led to the HVAC Co-op Ad Sale?
Amy Ross, a multiscreen advertising account executive for Spectrum Reach, has been selling media for over 30 years, and she’s been using AdMall for a decade. It was during a team activity late last year that she was able to leverage AdMall’s co-op advertising intelligence to help her develop and pitch an HVAC co-op ad sale.
“My team had a cold call day for the HVAC category in Nov 2025,” said Ross. “I pre-planned and used AdMall to get as much knowledge of the industry as I could get.
“I was able to pull a list of Trane & Carrier dealers in my area. I opened my [cold] calls [asking] about their co-op. I called [the local HVAC company], and they were very impressed that I had so much knowledge of their co-op money. He wanted to learn how I knew so much.”
How did AdMall help Ross?
“AdMall helped me with my preparation for my cold calling day,” said Ross. “My team had one day of HVAC cold calling and the information and the list of Trane & Carrier dealers and learning about their co-op ad plan helped me sound educated. [I sounded like I could speak their language.”
What was the final result?
“I had to do a lot of education since they are very new to advertising, but closed [an HVAC co-op ad sale] in January 2026,” said Ross. “[The deal was] for $50,000 of new business.”
Ross also shared some advice for those who might be familiar with AdMall, but not using it to its full potential.
“I recommend AdMall because there is so much great information and competitive information you can get. [You can] arm yourself with the knowledge of that specific industry or company.”
