Glenn Rudin is founder of Always Been Creative, a sales and marketing consulting firm specializing in focused messaging. In this episode, we discuss: how to develop your specific differentiators from competitors in your professional sector; what is your “flamed-broiled”?; how to develop a 30-second pitch on what you do and why you’re different; how to implement “what makes you stand out” to get team/company buy-in; and effective brainstorming session techniques to FIND your differentiators.
Category: Manage Smarter Episodes
Manage Smarter 74: How to Reach the C-Suite Sooner
Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. In this episode, we discuss: How she rose from the mail room of a talent agency to the C-Suite; the #1 mistake managers make regarding goal setting and planning; the hottest trends in advertising and digital marketing; and advice to young professional women aspiring to be in the C-Suite
Manage Smarter 73: 7 Mindsets to Grow Your Influence and Impact
Michelle Tillis Lederman is named by Forbes as one of the 25 Professional Networking Experts to Watch and author of “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact.” In this episode, we discuss: How to be a relationship-driven leader; the 7 Mindsets to Grow Your Influence and Impact; the difference between connecting and networking; and how to build strong work relationships and what’s the ROI.
Manage Smarter 72: Don’t Just Be a Manager, Be a Hero!
Jeffrey Hayzlett is Chairman & CEO of the C-Suite Network, the former CMO of Kodak and (perhaps best known for being) a celebrity judge on the TV show Celebrity Apprentice for three seasons. He is the best-selling author of “The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures.” In this episode, we discuss: The definition of The Hero Factor and Hero Leadership philosophy; why you should consider this different model of leadership; the benefits of being a Hero leader; and stories of companies that did not follow this model.
Manage Smarter 71: Recruiting Top Young Talent (Encore)
This is a encore episode for the short Memorial Day holiday work week. Jessica Ogilvie, Ph.D. is an Assistant Professor of Marketing at Marquette University and a researcher on topics including strategic issues related to front line management, sales, and service. Most recently she was awarded the 2018 Excellence in Research Award by the American Marketing Association’s Sales Special Interest Group. In episode 29, we discuss tips for recruiting on college campuses, the differences between what Gen Z and Millennials are looking for from a job, and how to keep young talent from job hopping.
Manage Smarter 70: Increase Your Curiosity, Unlock Your Potential
Dr. Diane Hamilton is a nationally syndicated radio show host. She is the author of multiple books including It’s Not Your It’s Your Personality, and her forthcoming book is titled, Cracking the Curiosity Code: The Key to Unlocking Human Potential. In this episode, we discuss: How curiosity and lack of it is holding your career advancement back; why we lose curiosity as we age; the four things that hold us back from being more curious.
Manage Smarter 69: Accountability and Buy-In Without the Drama
Accountability: How do you get it from your people and how can you actually transfer the responsibility for it onto your teams and make them WANT to give it to you? Cy Wakeman is a drama researcher, global thought-leader, and New York Times best-selling author who is recognized for cultivating a counter-intuitive, reality-based approach to leadership.
Manage Smarter 68: Social Wealth – How To Get It and Use It
Jason Treu is an executive coach who helps executives, managers, and employees to maximize their leadership and management potential. In this episode, we discuss: the concept of social wealth; vulnerability is the lever to build trust super fast among team members; the keys to making your business networking much more effective; what kind of questions to ask to make your team bond into a high-performance team.
Manage Smarter 67: Getting Buy-In and “Ingagement”
Evan Hackel is The CEO of Tortal Training and Ingage Consulting, Author and Speaker. In this episode, we discuss: Definition of Ingagement vs. Engagement; how ownership buy-in employees act differently; taking the next step to survey employees and draw in everyone to find solutions; and creating better information flow throughout complex organizations to gain buy-in.
Manage Smarter 66: Why Training Fails And How To Fix It
Jason Forrest, founder and CEO at FPG (Forrest Performance Group), is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and “Best Place to Work” cultures. In this episode, we discuss: Why 70% of training in U.S. businesses fails; how managers can change team behaviors to embrace and retain training, and how “Performance equals knowledge minus leashes”
Manage Smarter 65: Professional Services and Business Development
Doug Fletcher is the co-author of a new book titled, How Clients Buy: A Practical Guide to Business Development. Doug will be sharing with us today insights into winning client business based upon his 25 years of practical experience, and the research he has conducted over the past 4 years. In this episode, we discuss:
Manage Smarter 64: Powerful Phrases All Managers Must Know
Brian Robinson is a sales and marketing expert, best-selling author, and coach. He has worked for some of the best-known companies in the world, including Coca-Cola USA and Johnson & Johnson. In this episode, we discuss: the Top 10 Power Phrases all managers need to know to motivate internal teams and external clients to action; his management strategy that resulted in selling one million dollars in business in 12 months; and how to craft great questions to elicit more informed, positive responses.
