Each and every prospect is different. And, included in these differences is a unique communication preference. If you aren’t adjusting your own style for each prospect’s you risk pushing potential buyers away.
Category: Connecting with the Heart
You May Be Overlooking A Vital Selling Point
Successful selling involves more than just pitching a couple of benefits and throwing out a price. There are so many factors that influence buyers, and some things they consider to be benefits may not even be tangible.
Use This Sales Tactic To Connect With Leads
Today’s salespeople have a powerful tool at their disposal that many of their predecessors didn’t have: Video.
How To Sell Services Without “Selling Out”
It can be tricky to sell certain services without feeling like you’re selling out. This is especially true for those selling wellness services, including personal coaching.
How Storytelling Can Improve Your Sales Demos
For one sales professional, there’s one key ingredient to a successful sales demonstration: Storytelling. And, while many salespeople have been taught to sell benefits rather than features, they haven’t been taught how to do this in the form of a story.
Perfect Your Pitch With These Smart Steps
Looking to improve your sales pitches? Considering the pitch is a vital part of the process, you will likely benefit from giving your strategy a refresher.
Overcome These Common Biases All Sellers Face
Biases exist, whether we like it or not. It’s up to salespeople to overcome buyers’ internal biases to make the sale.
2 Ways to Sell Yourself by Showcasing Your Humanity
Every detail of everything you’re selling is available somewhere online. So, relating that information is no longer your highest priority during a sales pitch.
What Makes You Stick Out When Your Product Doesn’t?
As different as you’d like to think your product or service is from your competition, there are rarely cases that product alone makes you the obvious choice to prospects. So, what is it your prospects are looking for? What will make you stand out? Here are a few pieces of advice from SellingPower’s Matt Singer.
Little Missteps That Cost You Control
Do you feel like you have control during most of your sales conversations? Controlling the discussion is vital to success, and reps may find themselves faltering if they relinquish that control.
Have You Mastered the 4 Principles of Rapport?
Most sales reps know the importance of building rapport. But many make minimal effort beyond common pleasantries, hoping the value of what they’re selling will carry them on to a sale. This is a big mistake because when it comes down to it, how much the buyer does (or doesn’t) like you will affect the sale.
Don’t Fall For These Closing Myths
Last week, we discussed “fake facts” in regard to presentations; now it’s time to turn our attention to closing. There are a lot of myths out there about closing, and unfortunately, reps take those myths to heart.
