The Role of Credibility in Sales
In sales, there’s a lot of talk about qualifying the buyer.
What’s the lead scoring say?
Are they a marketing-
Do they fit our ideal customer profile?
This is exactly BACKWARDS.
Instead, you should be talking about how the buyer qualifies (and disqualifies) the seller.
What determines who they invite to compete for the business?
Who do they call or email back?
Who do they share sensitive business information with?
This is the importance of Sales Credibility –
the quality all salespeople must have in abundance with an account/
About the Book
SalesCred® reveals how salespeople build (and lose) credibility with the things you say and do every day. You’ll learn the secrets of building your sales credibility, so you can attract higher-
This book introduces the Hierarchy of Sales Credibility™ which is a 5‑layer framework that allows you to see where you are on the credibility hierarchy and what you need to do next to get to the next level. The hierarchy is a roadmap which will help you be seen by sales prospects in the most credible light possible.
SalesCred also updates sales managers on the new definition of credibility — The 3 Pillars of Credibility, the increasing role it plays in post-
About the Book
SalesCred™ reveals how salespeople build (and lose) credibility with the things you say and do every day. You’ll learn the secrets of building your sales credibility, so you can attract higher-
This book introduces the Hierarchy of Sales Credibility™ which is a 5‑layer framework that allows you to see where you are on the credibility hierarchy and what you need to do next to get to the next level. The hierarchy is a roadmap which will help you be seen by sales prospects in the most credible light possible.
SalesCred also updates sales managers on the new definition of credibility — The 3 Pillars of Credibility, the increasing role it plays in post-
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Get a Free Chapter!
Get a free chapter of SalesCred™ — along with the Appendix of supporting research — today. Simply fill out the short form here and download to your device.On October 8, 2020, visit Amazon
The book is also be available through Barnes & Noble, Books-
About the Author
C. Lee Smith
C. Lee Smith is the Global Sales Credibility Authority and CEO of SalesFuel® – a sales intelligence firm that has been enabling salespeople to be more credible since 1989.
He has been recognized multiple times as one of the world's Leading Sales Consultants by Selling Power magazine and an Industry Leader by Sales and Marketing Management. He is a bestselling author, keynote presenter, and creator of the AdMall®, TeamTrait™ and SalesCred PRO SaaS platforms.
Lee is also a Certified Professional Behavioral Analyst. His first book, Hire Smarter, Sell More!, helps sales managers understand how to use data and analytics to hire salespeople who can build credibility and add significant value while being team players — not a toxic troublemaker.
To learn more about the author or inquire about speaking engagements, visit his website at cleesmith
About the Author
C. Lee Smith
Sales Credibility Expert C. Lee Smith is the CEO of SalesFuel® – a sales intelligence firm that has been enabling salespeople to be more credible since 1989. He has been recognized multiple times as one of the world's Leading Sales Consultants by Selling Power magazine. He is a bestselling author, keynote presenter, and creator of the AdMall® and TeamTrait™ SaaS platforms.Lee is also a Certified Professional Behavioral Analyst. His first book, Hire Smarter, Sell More!, helps sales managers understand how to use data and analytics to hire salespeople who can build credibility and add significant value while being team players — not a toxic troublemaker.
To learn more about the author or inquire about speaking engagements, visit cleesmith