Melissa Fryrear, event account executive at Gannett, has not been in the media sales game very long, having only sold for two years. It was about a year into her new career that she began to use AdMall, and almost immediately, she began to see results. Especially when it came to approaching a local mortgage lender.

Sarah May, an account executive at smart​.market, was paying attention to national events last year when an idea came to mind. She wanted to research the residential security industry because she thought there might be a rise in demand for home security systems in her area. Then she started selling.

Spectrum Reach account executive Jaime Emig has been selling media on and off for the last 12 years. She had used AdMall when she first began her career, but after a long lull, completely re-​trained herself with the product recently so she could be prepared when approaching a local ad agency about a potential campaign.

Lindsay Tomidy, sales and marketing consultant for WROC, started using AdMall five years into her sales career. She loves AdMall’s AudienceSCAN profiles, co-​op reports and Digital Audit, and knew they would come in handy when coming across a credit union in her area she thought could use her help.

Jacob Flaten, account executive for Sparklight Advertising, has created a very specific sales strategy when it comes to approaching potential clients. Nearly two years into his role as a media sales rep, he routinely relies on AdMall’s AudienceSCAN data. When the COVID-​19 pandemic first hit this time last year, he knew this data would be an invaluable resource for him to maintain his sales numbers.

Kristen Robinson has been selling media for as an account executive at Spectrum Reach for almost two years. Since day one, she has been using AdMall, and in the last three quarters alone, she’s amassed three success stories totaling over $450,000. So, it was no surprise that she knew where to turn when approaching a local nonprofit organization.

Michael McCann is an account executive for Spectrum Reach and has been selling media for over 30 years. Recently, he was inspired to reach out to a local law firm.

Paul Niesen has sold media for over 17 years and, as an account executive with LocaliQ, knew AdMall would be an invaluable resource for him when he approached a local powersports dealer.

Since the beginning of 2019, Leah Harrelson, an account executive from Spectrum Reach, has closed more than $140,000 in ad sales by using AdMall. So, it was no surprise when we received another Sell Smarter Award submission from Harrelson, this time focused on helping a small auto dealer in her market.