Since the beginning of 2019, Leah Harrelson, an account executive from Spectrum Reach, has closed more than $140,000 in ad sales by using AdMall. So, it was no surprise when we received another Sell Smarter Award submission from Harrelson, this time focused on helping a small auto dealer in her market.
Like many account executives these days, Jacob Flaten of Sparklight Advertising has had to alter the way he approaches his multiple clients during the COVID-19 pandemic.
Tom Binder, account executive from Spectrum Reach, has been selling media for nearly thirty years. It was only in 2019 that he began working with an ad agency that became a goldmine of sales activity.
Sarah Wiles, a media sales consultant for WMC/Gray Media, has been selling media for seven years and has been an avid AdMall user for the past four.
Kara Felton, account executive for Spectrum Reach, had been selling media for only two years when the COVID-19 pandemic hit. Like other sales reps, her strategies immediately shifted and that was no more evident than when she approached a local HVAC dealer.
WHMI account executive Emily Marone knew she had to take a new approach when targeting new clients during the COVID-19 pandemic. Marone has been the company for 14 years, spending ten years on-air before shifting to an account executive role for the past four years. She started using AdMall recently.
A local attorney was struggling to advertise their business when Cox Media account executive Eric Cooper came across them.
MacDonald Broadcasting Company account executive Derek VanDeven is new to media sales. Having only sold it for a year, he was still getting his footing in the industry when he called on a small roofing and siding business in his market.
Sarah May, a marketing strategist for Smart.Market, was well aware of the challenges that awaited her when the COVID-19 pandemic hit earlier this year.