Glenn Rudin is founder of Always Been Creative, a sales and marketing consulting firm specializing in focused messaging. In this episode, we discuss: how to develop your specific differentiators from competitors in your professional sector; what is your “flamed-broiled”?; how to develop a 30-second pitch on what you do and why you’re different; how to implement “what makes you stand out” to get team/company buy-in; and effective brainstorming session techniques to FIND your differentiators.
“A recent online survey conducted by Ipsos on behalf of digital lifestyle learning platform, Bluprint, reveals that nearly nine in ten adults who participate in creative activities say that successfully finishing a creative project brings them joy (88%). At least three quarters also say that they love the process of creating something from scratch (79%) – and even though they may make mistakes along the way, it doesn’t take away from their enjoyment (75%). However, just over two thirds admit they wish they got to use their creativity more in life (68%), and this is especially true for younger adults (74% of those age 18-34 vs. 61% of those age 55+).”
If you’ve been selling for a while, you probably think you’ve got your pitch and technique nailed. That may be true, but have you suddenly noticed you’re having trouble making quota?
Nearly 40% of sales reps have difficulty moving down prospects down the funnel after they hear a prospect say, “We are happy with the way things are now.”
If you are a fan of The Moth or This American Life, you know the power of storytelling. We humans seem hardwired to root for the underdogs and cheer them on as they achieve victory over their antagonists.
There’s no better time to challenge your team to think creatively than the start of a new calendar year. You may be facing the challenge of designing a new product or rolling out a new service that increases sales by 20% by year-end.
Curiosity may have killed the cat, but this trait will make you a successful sales rep. Mike Renahan wrote about how curiosity benefits sales reps. Take a look at the connections he makes.
Are you among the 47% of sales reps who are struggling to make this year’s numbers? You might be able to close the gap by understanding what your B2B buyers really want.
While sales without salespeople is possible, salespeople, you included, have the power to make a sale that will lead to long-term, reoccurring or multiple sales, if you master the art of emotionally-connected selling.
Chanin Ballance discusses the importance of curiosity in her post for Selling Power. To learn exactly how this trait can help you, read on.