Are You Using Your Curiosity to Fuel Your Sales?

BY Kathy Crosett
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Curiosity may have killed the cat, but this trait will make you a successful sales rep. Mike Renahan wrote about how curiosity benefits sales reps. Take a look at the connections he makes.

Renahan notes that curious people “work hard, they learn, become more efficient, and ultimately solve problems — both for themselves and for the customer.” Here are a few of the ways you can use curiosity to improve your sales outcomes.

Love of Learning

Curious people like to learn. Each time you encounter a new prospect, your curiosity is taking over. Use this tendency to learn what you can about the prospect’s business and their pain points. As you learn about the challenges they’re facing, your mind is making connections about how to help them.


Some folks need a nudge from an external force, think boss, to get going every day. As a naturally curious person, you’re probably ahead of everyone else. You want to know what the prospect thought of the article you sent over to them. You want to know if the customer is succeeding because of the product you sold them. You’re the kind of sales rep who will take the initiative to find out what’s going on.


Curious people apply the information they obtain to something useful. Once you understand a prospect’s situation, you move them to the next step in the sales funnel. Your curiosity might kick in again as you figure out the next roadblock in the path to sales success. The roadblock might be a lack of budget or the unwillingness of a supervisor at a prospect site to sign off on a purchase. Because you’re achievement-​oriented, you’ll keep working to find a solution. Above all, you want to meet the metrics that your boss has laid out for you.

If you’re naturally curious, you know how this trait is helping you. If you’re not, read the entire list from Renahan and think about how to develop curiosity in order to score more sales.