Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.
“The leading grocery retailers have been playing a game of one-upmanship when it comes to raising the bar on online ordering convenience. From offering grocery delivery to-your-door to same-day delivery through a variety of service modes, like drive-up pick-up, grocers are making shopping easier and an increasing number of consumers are responding.”
Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.
“The amount of time that Americans ages 60 and older spend on their TVs, computers, tablets or other electronic devices has risen almost half an hour per day over the past decade, according to a Pew Research Center analysis of Bureau of Labor Statistics data, even as screen time among younger people has more or less held steady.”
Have you ever wondered whether it’s worth including YouTube ads in a campaign? If you have to ask yourself that, you probably don’t know that, within the past month, 27% of all U.S. adults took action after seeing a YouTube ad, according to AudienceSCAN on AdMall by SalesFuel.
The level of holiday-related sales in November and December can mean the difference between annual profit and loss for most retailers. This pattern of market activity also holds true for online retailers.
Since Nintendo debuted the first console in 1985, video games have taken America by storm and can now be played pretty much anywhere now that they’ve expanded from consoles and computers to mobile devices. This is great for the 67% of millennials who never outgrew their childhood gaming habits and play games monthly. But what good is that for advertisers who are targeting millennials, but aren’t selling video games?
Like many traditional media sectors, magazine publishers have had to adjust to a changing world. And now, there are a few publishers who seem to have found their way into profitable publishing in the digital era.
It’s easy to imagine that the tech giants have control of the digital advertising market. That’s simply not true, especially at the local level.
If you’re working with smaller direct-to-consumer brands, you know the challenges they face. It’s not easy to be noticed in a noisy marketplace.