Tag: digital

Digital Marketing Mistakes that are Costing Small Businesses Money

Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.

51 Million Consumers Grocery Shop Online Every Month

“The leading grocery retailers have been playing a game of one-upmanship when it comes to raising the bar on online ordering convenience. From offering grocery delivery to-your-door to same-day delivery through a variety of service modes, like drive-up pick-up, grocers are making shopping easier and an increasing number of consumers are responding.”

The Truth About Email Engagement has been Revealed

Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.

Baby Boomers Spend 4.25 Hours Looking at Screens Daily

“The amount of time that Americans ages 60 and older spend on their TVs, computers, tablets or other electronic devices has risen almost half an hour per day over the past decade, according to a Pew Research Center analysis of Bureau of Labor Statistics data, even as screen time among younger people has more or less held steady.”

Free Video Ads? Yes, Please!

Have you ever wondered whether it’s worth including YouTube ads in a campaign? If you have to ask yourself that, you probably don’t know that, within the past month, 27% of all U.S. adults took action after seeing a YouTube ad, according to AudienceSCAN on AdMall by SalesFuel.

Over Half of Holiday-Related Purchases to be Made Online

The level of holiday-related sales in November and December can mean the difference between annual profit and loss for most retailers. This pattern of market activity also holds true for online retailers.

Yes, There are More Digital Ways to Advertise to Millennials

Since Nintendo debuted the first console in 1985, video games have taken America by storm and can now be played pretty much anywhere now that they’ve expanded from consoles and computers to mobile devices. This is great for the 67% of millennials who never outgrew their childhood gaming habits and play games monthly. But what good is that for advertisers who are targeting millennials, but aren’t selling video games?

Political Campaigns Could Drive $10 Billion in Ad Spending in 2020

Now that we are almost halfway through 2019, ad industry experts are fine-tuning their projections for 2020. Brian Wieser, global president of Business Intelligence for GroupM, has long kept an eye on the advertising market.

Magazines Are Shifting to Content that Resonates with Readers

Like many traditional media sectors, magazine publishers have had to adjust to a changing world. And now, there are a few publishers who seem to have found their way into profitable publishing in the digital era.

Retailers to Target Asian-American Consumers Digitally

“Asian Americans are among the most digitally enabled and tech-adopting consumers in the country, and that plays a big role in how this group is influenced, engages with brands, seeks out information makes purchase decisions and ultimately decides which products and services to buy, reports Nielsen. This process is often described as the path to purchase. Brands able to connect with Asian American consumers along this path can form mutually beneficial relationships with a powerful consumer group, while also peeking around the corner at the future of consumption among all consumers.”

Traditional Media Companies Scoring More Digital Revenue

It’s easy to imagine that the tech giants have control of the digital advertising market. That’s simply not true, especially at the local level.

Small Direct-to-Consumer Businesses Need Digital Marketing Help

If you’re working with smaller direct-to-consumer brands, you know the challenges they face. It’s not easy to be noticed in a noisy marketplace.

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