Your clients should be putting their finishing touches on their 2019 holiday advertising campaigns. There will be no shortage of competition for retail customers, but the good news is that Deloitte analysts are predicting a robust season.
"Online dollar sales of automotive accessories — including appearance accessories, cargo management, exterior accessories, interior accessories, towing & hitch, and tire & wheel accessories — grew by 26% in the 12 months ending April 2019, according to The NPD Group's Checkout E‑commerce Tracking. Additionally, 34% of online dollar volume during the same time period resulted from sales within these six accessory categories."
Looking into their crystal balls, a couple of ad industry analysts have come up with intriguing projections for what 2020 holds. Michael Nathanson, of MoffettNathanson believes TV media companies have great opportunity.
The latest CMO Survey, spearheaded by Dr. Christine Moorman at Duke University’s Fuqua School of Business is out. With nearly 350 respondents, the survey gives us great insight into marketer plans for the next 12 months.
Do consumers still download apps? And do they notice ads in those apps?
Are your clients asking whether they should be focusing on newer kinds of ad formats as they start planning for 2020? You can look like an expert when you discuss the results of The Mondo Creative & Digital Trends report.
Data-driven personalization has helped 96% of marketers achieve their goals, according to Ascend2’s Data-Driven Personalization report. These marketer’s goals are, hopefully, the same as your clients’.
There’s money to be made in health care advertising: $36 billion to be exact. That global figure comes from Zenith Media’s Health Care Advertising Expenditure Forecasts.
There are more differences between large and small companies than their advertising spending budgets. If you’re planning on selling digital advertising to either type of company, you need to understand what’s important to them.