Tag: digital

Deloitte: 2019 Holiday Sales to Grow 4.5% to 5%

Your clients should be putting their finishing touches on their 2019 holiday advertising campaigns. There will be no shortage of competition for retail customers, but the good news is that Deloitte analysts are predicting a robust season.

Using this Proven Marketing Method, the Customers Come to You

How would you rather develop a relationship with a business: Being disrupted by something you may find interesting, or interacting with the business of your own free will?

More Consumers are Buying Their Car Accessories Online

"Online dollar sales of automotive accessories — including appearance accessories, cargo management, exterior accessories, interior accessories, towing & hitch, and tire & wheel accessories — grew by 26% in the 12 months ending April 2019, according to The NPD Group's Checkout E‑commerce Tracking. Additionally, 34% of online dollar volume during the same time period resulted from sales within these six accessory categories."

Here’s What Your TV Ad Clients Need to Know for 2020

Looking into their crystal balls, a couple of ad industry analysts have come up with intriguing projections for what 2020 holds. Michael Nathanson, of MoffettNathanson believes TV media companies have great opportunity.

CMO Survey: Marketing Budgets to Grow by 8.7% Next Year

The latest CMO Survey, spearheaded by Dr. Christine Moorman at Duke University’s Fuqua School of Business is out. With nearly 350 respondents, the survey gives us great insight into marketer plans for the next 12 months.

Here’s How Your Clients Can Optimize Results Through Ads in Apps

Do consumers still download apps? And do they notice ads in those apps?

Sneak Peek At Top Marketing Formats for 2020

Are your clients asking whether they should be focusing on newer kinds of ad formats as they start planning for 2020? You can look like an expert when you discuss the results of The Mondo Creative & Digital Trends report.

The Device Exposing Users to 4 Ad Types (it's not a Smartphone)

Just like smartphone, smart TVs wear many hats when it comes to uses for their owners; and advertisers targeting said owners.

Overlooking Personalized Ads? You're Wasting Opportunity

Data-driven personalization has helped 96% of marketers achieve their goals, according to Ascend2’s Data-Driven Personalization report. These marketer’s goals are, hopefully, the same as your clients’.

58% of Consumers Open Emails with This Content in the Subject Line

Love them or hate them, emojis are commonplace now. But they’re unprofessional, right? Shouldn’t they remain in the messages in your personal life where they belong?

Health Care Marketers Moving Ad Budgets From TV to Digital

There’s money to be made in health care advertising: $36 billion to be exact. That global figure comes from Zenith Media’s Health Care Advertising Expenditure Forecasts.

Here's What Small and Large Businesses Value in Digital Ads

There are more differences between large and small companies than their advertising spending budgets. If you’re planning on selling digital advertising to either type of company, you need to understand what’s important to them.

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