The local advertising market is set to grow by 5.8% over this year’s levels in 2020. In their latest report, BIA Advisory analysts explain that traditional advertising will increase just over 1% and amount to $94.4 billion next year.
By now, your clients realize the importance of content marketing. So does their competition.
TV ad spending for the 2020 election cycle has already surpassed what buyers paid for in the 2016 campaign. As we watch the evening news these days, we’re noticing plenty of advertising by presidential hopefuls.
Hispanics make up almost one fifth of the entire U.S. population, according to a study by Nielsen, and this demographic is only growing in size. Not only that, the median age of Latinix consumers is 28, and this group has made up 75% of labor force growth across the country within the last six years.
Media reps used to advise clients to buy ad time during live sports programming. Consumers are still watching live sports, but they’ve added another must-see category to their TV viewing schedule: political discussion.
October is National Co-op Awareness Month. In the era of market disintermediation, manufacturers still need to help their dealers succeed in the local market.
African Americans are 43% more likely than other Americans to say that they like to have a lot of gadgets, according to the Nielsen report “It’s In The Bag: Black Consumers’ Path To Purchase.” This should give advertisers more peace of mind knowing they have a ton of options when advertising to African Americans.
Local marketers still believe in the power of advertising. That’s one of the key findings in the 2019 Local Advertising Survey recently published by Borrell Associates.
Your clients should be putting their finishing touches on their 2019 holiday advertising campaigns. There will be no shortage of competition for retail customers, but the good news is that Deloitte analysts are predicting a robust season.
"Online dollar sales of automotive accessories — including appearance accessories, cargo management, exterior accessories, interior accessories, towing & hitch, and tire & wheel accessories — grew by 26% in the 12 months ending April 2019, according to The NPD Group's Checkout E‑commerce Tracking. Additionally, 34% of online dollar volume during the same time period resulted from sales within these six accessory categories."