Tag: digital

The Device Exposing Users to 4 Ad Types (it's not a Smartphone)

Just like smartphone, smart TVs wear many hats when it comes to uses for their owners; and advertisers targeting said owners.

Overlooking Personalized Ads? You're Wasting Opportunity

Data-driven personalization has helped 96% of marketers achieve their goals, according to Ascend2’s Data-Driven Personalization report. These marketer’s goals are, hopefully, the same as your clients’.

58% of Consumers Open Emails with This Content in the Subject Line

Love them or hate them, emojis are commonplace now. But they’re unprofessional, right? Shouldn’t they remain in the messages in your personal life where they belong?

Health Care Marketers Moving Ad Budgets From TV to Digital

There’s money to be made in health care advertising: $36 billion to be exact. That global figure comes from Zenith Media’s Health Care Advertising Expenditure Forecasts.

Here's What Small and Large Businesses Value in Digital Ads

There are more differences between large and small companies than their advertising spending budgets. If you’re planning on selling digital advertising to either type of company, you need to understand what’s important to them.

Think Newspaper Ads are Useless? Think Again!

Print is dead. Well, not quite, but it is definitely in decline. According to a study by Pew Research Center, the circulation of U.S. daily newspapers has fallen to less than 30 million since newspaper’s peak in the 90s and early 80s. But that’s print circulation.

Not Sure How to Advertise to Gen Z? Here's a Crash Course

Not only does Generation Z have buying power, they’re very open about everything they like and broadcast those opinions on all the platforms they’re a part of. So, it’s about time your clients got this generation on their radar.

5% of Digital Ad Budgets Spent on Amazon's Site

In Marin Software’s State of Digital 2019 survey, 460 digital marketers described their goals for digital advertising success. They also revealed the challenges they are facing.

60% of Digital Food Orders are Placed via Mobile App

"The growing access to foodservice delivery has garnered lots of attention from the marketplace and media, but while delivery grabs the spotlight, digital restaurant orders overall steadily grow by double-digits, reports The NPD Group."

Mobile's Role in the Future of Digital Advertising

Are your clients heavily invested in internet-based advertising? If so, they’ve definitely made all of their ads mobily compatible, right? … right?

How to Find the Right Influencer for Your Clients

Businesses have an ‘all-in‘ attitude when it comes to social media marketing. In many cases, they’re not entirely sure yet how this investment exactly benefits the bottom line.

Digital Marketing Mistakes that are Costing Small Businesses Money

Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.

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