Just like smartphone, smart TVs wear many hats when it comes to uses for their owners; and advertisers targeting said owners.
Data-driven personalization has helped 96% of marketers achieve their goals, according to Ascend2’s Data-Driven Personalization report. These marketer’s goals are, hopefully, the same as your clients’.
There’s money to be made in health care advertising: $36 billion to be exact. That global figure comes from Zenith Media’s Health Care Advertising Expenditure Forecasts.
There are more differences between large and small companies than their advertising spending budgets. If you’re planning on selling digital advertising to either type of company, you need to understand what’s important to them.
Print is dead. Well, not quite, but it is definitely in decline. According to a study by Pew Research Center, the circulation of U.S. daily newspapers has fallen to less than 30 million since newspaper’s peak in the 90s and early 80s. But that’s print circulation.
In Marin Software’s State of Digital 2019 survey, 460 digital marketers described their goals for digital advertising success. They also revealed the challenges they are facing.
"The growing access to foodservice delivery has garnered lots of attention from the marketplace and media, but while delivery grabs the spotlight, digital restaurant orders overall steadily grow by double-digits, reports The NPD Group."
Are your clients heavily invested in internet-based advertising? If so, they’ve definitely made all of their ads mobily compatible, right? … right?
Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.