Tag: Google

Over Half of Holiday-Related Purchases to be Made Online

The lev­el of holiday-related sales in Novem­ber and Decem­ber can mean the dif­fer­ence between annu­al prof­it and loss for most retail­ers. This pat­tern of mar­ket activ­i­ty also holds true for online retail­ers.

Consumer Search Behavior Linked to Age, Engine Used

How are your clients’ paid search cam­paigns work­ing out? If you think the results could be bet­ter, you may be sur­prised to learn that the consumer’s age plays a role in whether they click on a paid search ad.

Are You Using These Dangerous SEO Tactics?

Black-hat” and “gray-hat” tac­tics ("tech­niques that attempt to achieve quick­er results by flout­ing the search engines’ guide­lines”) are increas­ing in pop­u­lar­i­ty in the SEO com­mu­ni­ty. Sounds a bit risky, right? That’s because they are.

Does Your Management Manifesto Need a Refresh?

Recent­ly, Google updat­ed its man­age­ment man­i­festo. The company's find­ings may sur­prise you.

Here's How Google's SEO Hawk Update Helps You and Your Clients

It’s not nice to fool search engine giant, Google. In fact, the tech com­pa­ny will try to get even. That’s what hap­pened when SEO whizzes tweaked their strate­gies to get bet­ter place­ment on Google’s search results pages.  

Do Your Clients Need Help with Social Commerce?

Social media is now an even more well-rounded asset to busi­ness­es with the intro­duc­tion of social com­merce: using social net­works to com­plete e‑commerce sales.

3 Search Optimization Methods for 2018

Are your clients opti­miz­ing search enough to be one of the first busi­ness­es con­sumers find dur­ing their search­es?

Tech Giants and Financial Advertisers Drive OOH Gains

Some mar­keters may con­sid­er out-of-home adver­tis­ing to be a tra­di­tion­al media for­mat. But, the industry’s rapid­ly chang­ing. The avail­abil­i­ty of both tra­di­tion­al and dig­i­tal options is one rea­son rev­enue keeps ris­ing in OOH.

Voice and Mobile Expected to Drive Search This Holiday Season

iProspect’s Paid Search Trends Quar­ter­ly Report for Q3 2017 gives paid search adver­tis­ers some insight into 2017’s trends and what to expect for the remain­der of the year.

New Parents Rely on Smartphones, Search to Find Products, Services

Con­sumers who are wel­com­ing a new baby into their homes are embark­ing on an emo­tion­al and finan­cial jour­ney. For most new par­ents, this is a time of research and dis­cov­ery as they deter­mine which prod­ucts and ser­vices they’ll need to pur­chase to ful­fill their dreams of a hap­py fam­i­ly. Google has researched this top­ic and dis­cov­ered exact­ly what new par­ents are ask­ing about and how they’re obtain­ing their infor­ma­tion.

Are Custom Brand Exchanges the Future?

Pro­gram­mat­ic ad buy­ing is cap­tur­ing more atten­tion and a big­ger por­tion of the dig­i­tal mar­ket­ing bud­get. Indus­try experts note that the pro­gram­mat­ic mar­ket has been doing par­tic­u­lar­ly well in terms of direct response mon­ey. At the same time, there’s been growth in pri­vate exchanges. Now, Google wants to change every­thing and cre­ate a ‘cus­tom brand exchange’ that will allow it to serve “as an inter­me­di­ary between high qual­i­ty pub­lish­ers and the upper ech­e­lon of adver­tis­ing options in a demand-driven mar­ket," accord­ing to a post by Corey Pol­lack on Wave Dig­i­tal Media.

Google+, Responsive Design to Play Bigger Role in Marketer Efforts

We’ve entered that peri­od when mar­ket­ing ser­vices com­pa­nies are busy releas­ing their pro­jec­tions about trends for the com­ing year. Exact­Tar­get is out with its 2014 State of Mar­ket­ing report. Not sur­pris­ing­ly, the firm empha­sizes the impor­tance of email. But this report also con­tains valu­able find­ings about Google+ and mar­keters’ feel­ing about mobile ROI and those details are worth a look.

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