Tag: Hispanic

Are Your Clients Skimping on Multicultural Ads to Their Detriment?

Hispanic Americans, African Americans, and Asian Americans make up 18.1%, 13.4%, and 5.8%, respectively, of consumers in the U.S., according to PQ Media and ANA AIMM’s U.S. Multicultural Media Forecast 2019. Yet, the marketing revenue for all of these demographics combined last year was only 5.17%.

Hispanic Homeownership is on the Rise

"Hispanics are experiencing the largest homeownership gains of any ethnic group in the U.S., a turnaround for the population hardest hit by the housing bust that could help buoy the market for years, reports The Wall Street Journal."

How to Target the Parents Who Make Up 42% of Power Gamers

Fullscreen, a global leader in social-first entertainment experiences serving creators, brands, and consumers, today unveiled a new study highlighting the changing demographics of gamers over the past decade. The most comprehensive study of its kind that looked at gamers' viewing, playing, and spending habits, the "Modern Gamer Study," found that nearly half of all power gamers — those who play 10+ hours a week on PC or console — are parents (42%), while women now make up 33 percent.

How to Target the 96% of Hispanics Who Listen to the Radio

If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.

Are Your Clients’ Hispanic-Targeted Ads Making Their Mark?

With Hispanic consumers now accounting for 18% of the U.S. population, your clients should think about how they want to connect with these shoppers. New research from Kantar Media shows that Hispanics control 10% of U.S. spending.

Thinking Outside the English Customer Service Box

When developing a customer service plan, it's easy to remember the basics (empathy, timeliness, attentiveness, etc…), but it’s just as easy to forget to incorporate steps for our multilingual clients.

IAB: OTT Viewers Notice Ads, Discuss Brands

More consumers are choosing to watch OTT TV these days. It’s only fair to ask if these viewers are noticing marketers’ messages, especially if they’re enjoying a favorite program with friends or family members.

51% of Mexican-Americans Pay More for Healthy Products

Latinos, blacks and Asians wield significant spending power at independent grocery stores, according to a report from the Center for Multicultural Science. It reveals that those populations account for $44.2 billion

Hispanic Consumers Represent Opportunity for Health & Wellness Companies

More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act, representing unparalleled opportunity for businesses aiming to succeed in the emerging health economy focused on delivering consumer-centered care, according to a new report. Respecting the cultural and consumer preferences that differentiate Hispanic consumers will be critical for companies looking to build trust and market share among the Hispanic population.

Radio Provides Link to Growing Hispanic Audience

Radio continues to draw a crowd. That’s especially true for marketers that want to reach the Hispanic demographic. The latest numbers from Arbitron’s RADAR report show reason for optimism in one of the most traditional media formats.

Marketers to Refine Hispanic Effort

Consumers with Hispanic roots account for a significant part of the population. Marketers target this demographic with promotions for events such as Cinco de Mayo and quinceanera – which commemorates the event of the 15th birthday for girls. Beyond that, industry experts say most marketers are missing the mark when advertising to the Hispanic demographic.

Increased Hispanic Advertising to Yield High Returns

Hispanics now comprise 16% of the U.S. population. According to Census Bureau data, Hispanics are also the fastest-growing minority group. Some marketers have historically allocated a higher percentage of their ad budget for Hispanic advertising than others. The latest research from the Association of Hispanic Advertising Agencies (AHAA) shows these marketers are on the right track and their example may influence more businesses to increase ad spending that targets this demographic group.

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