Tag: Seniors

Hearing Aids Help Decrease Risk of Dementia, Falls and Depression

"For people with hearing loss, using a hearing aid is associated with a reduced risk of three common health problems of aging (dementia, depression, and falls), according to a new study in the Journal of the American Geriatrics Society."

Adult Day Care Centers can Target Caregivers

"More than half of working caregivers feel they have to compromise within their careers to care for aging parents, according to a new survey by Home Instead. Inc., franchisor of the Home Instead Senior Care network. In addition, 43% of working caregivers feel their career growth has suffered as a result of the sacrifices they've made to provide care and support."

Spas to Promote Age-Appropriate Services

"Thinking of heading to a spa? Be cautious: The massage you enjoyed in your 30s could do some damage in your 80s, and risking an infection for a pedicure may no longer seem worth it, says Consumer Reports."

Adult Day Care Services to Advertise Programs for Lonely Seniors

"Americans ages 60 and older are alone for more than half of their daily measured time, which includes all waking hours except those spent engaged in personal activities such as grooming. All told, this amounts to about seven hours a day; and among those who live by themselves, alone time rises to over 10 hours a day, according to a new Pew Research Center analysis of Bureau of Labor Statistics data."

Retailers to Promote Fall-Prevention Products and Services to Seniors

"Every 11 seconds in the U.S., an older adult ends up in an emergency room due to a fall, according to Consumer Reports. 'It’s the leading cause of accidental death in the elderly,' says Cathleen Colón-Emeric, M.D., chief of geriatrics at the Duke University School of Medicine. Falls can result in a variety of injuries, including hip fractures and head trauma, which can have lasting consequences."

Yoga Classes to Target Seniors

"As you age, it's normal to become less limber, reports Harvard Health Publishing. Your muscles shrink and your tendons lose their water content, which makes your body stiffer. But add in less activity from a sedentary lifestyle and your lack of flexibility can become even worse."

Here’s Why Your Clients Should Target Consumers Who Are Over Age 50

Are your clients complaining that they aren’t generating enough revenue from their ad campaigns? The problem could be that they are ignoring a big segment of the population with their creative messaging and media buys.

62% of the Consumers Who Should Get a Shingles Vaccination Don’t Know It Exists

"Shingles vaccination is now nearly twice as effective as the previous protocol and available to patients 10 years younger than before, enabling largescale prevention of a painful, common condition. Adoption of the new standard of care could vastly reduce the one million annual cases of the disease, according to osteopathic physicians."

Working "Unretirement" into Retirement/Financial Plans

"Unretirement is becoming more common, researchers report. A 2010 analysis by Nicole Maestas, an economist at Harvard Medical School, found that more than a quarter of retirees later resumed working. A more recent survey from RAND Corporation, the nonprofit research firm, published in 2017, found almost 40% of workers over 65 had previously, at some point, retired."

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here's who they are and how to advertise to them.

Older People Projected to Outnumber Children for First Time in U.S. History

The year 2030 marks an important demographic turning point in U.S. history according to the U.S. Census Bureau’s 2017 National Population Projections. By 2030, all baby boomers will be older than age 65. This will expand the size of the older population so that 1 in every 5 residents will be retirement age.

Seniors Bridging the Digital Divide Despite Doubters

Mobile devices have rapidly become one of the most common ways for Americans to get news, and the sharpest growth in the past year has been among Americans ages 50 and older, according to a Pew Research Center survey.

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