“Every 11 seconds in the U.S., an older adult ends up in an emergency room due to a fall, according to Consumer Reports. ‘It’s the leading cause of accidental death in the elderly,’ says Cathleen Colón-Emeric, M.D., chief of geriatrics at the Duke University School of Medicine. Falls can result in a variety of injuries, including hip fractures and head trauma, which can have lasting consequences.”
“As you age, it’s normal to become less limber, reports Harvard Health Publishing. Your muscles shrink and your tendons lose their water content, which makes your body stiffer. But add in less activity from a sedentary lifestyle and your lack of flexibility can become even worse.”
Are your clients complaining that they aren’t generating enough revenue from their ad campaigns? The problem could be that they are ignoring a big segment of the population with their creative messaging and media buys.
“Shingles vaccination is now nearly twice as effective as the previous protocol and available to patients 10 years younger than before, enabling largescale prevention of a painful, common condition. Adoption of the new standard of care could vastly reduce the one million annual cases of the disease, according to osteopathic physicians.”
“Unretirement is becoming more common, researchers report. A 2010 analysis by Nicole Maestas, an economist at Harvard Medical School, found that more than a quarter of retirees later resumed working. A more recent survey from RAND Corporation, the nonprofit research firm, published in 2017, found almost 40% of workers over 65 had previously, at some point, retired.”
The year 2030 marks an important demographic turning point in U.S. history according to the U.S. Census Bureau’s 2017 National Population Projections. By 2030, all baby boomers will be older than age 65. This will expand the size of the older population so that 1 in every 5 residents will be retirement age.
Mobile devices have rapidly become one of the most common ways for Americans to get news, and the sharpest growth in the past year has been among Americans ages 50 and older, according to a Pew Research Center survey.
Healthways SilverSneakers Fitness members prove youth is a state of mind. The annual participation survey reveals older adults turn to fitness for optimal health. Healthways SilverSneakers® Fitness, an exercise program exclusively designed for older Americans, announced the results of its Annual Participation Survey.
Approximately 14 million Americans were involved in road incidents caused by elderly drivers in the past year. Caring.com released new data about senior drivers in the U.S. This vital health information could be shared by your advertisers at the next Senior Expo.
America’s seniors have historically been late adopters to the world of technology, but their movement into digital life continues to deepen. Two different groups of older Americans emerging, according to new research. These divisions are noteworthy—particularly for the many organizations and individual caregivers who serve the older adult population.
Companies are missing the mark when it comes to engaging and catering to the needs of the aging consumer. Marketers need to bolster efforts to better reach and cater to an aging demographic, such as using larger fonts on product labels and signage, and merchandising age-related products in one place and at arm’s length for easier accessibility.