Tag: shopping

Retailers Tout Tech Tools to Enhance Online Shopping Experience

"Whether it’s auto­mat­ed assis­tants in their homes, smart devices in their hands or vir­tu­al expe­ri­ences in the store, con­sumers are active­ly embrac­ing the role of tech­nol­o­gy in their every­day lives. And they are send­ing ear­ly sig­nals in terms of what this means for their shop­ping behav­ior and expec­ta­tions, reports the Nation­al Retail Fed­er­a­tion."

Retailers to Promote the Comfort of Their Clothes

"Total U.S. appar­el spend­ing will con­tin­ue to dip in 2019, but a rebound will fol­low in 2021, accord­ing to The Future of Appar­el, a new report from The NPD Group fore­cast­ing growth and declines across key appar­el cat­e­gories. Sweats, swimwear, sleep­wear, and dress­es are fore­cast to be the pri­ma­ry sources of indus­try growth over the next two years."

Here’s Why Your Clients Should Target Consumers Who Are Over Age 50

Are your clients com­plain­ing that they aren’t gen­er­at­ing enough rev­enue from their ad cam­paigns? The prob­lem could be that they are ignor­ing a big seg­ment of the pop­u­la­tion with their cre­ative mes­sag­ing and media buys.

Retailers Targeting Tax Service Clients Who Plan to Spend Refunds

"Valas­sis, a leader in acti­vat­ing con­sumers through intel­li­gent media deliv­ery, today released new research ana­lyz­ing con­sumer behav­ior relat­ed to tax sea­son. Stem­ming from a sur­vey of more than 1,000 U.S. respon­dents who expect to receive a tax refund in 2019, the find­ings note that more than half (53%) are antic­i­pat­ing receiv­ing the same, or more, mon­ey this year."

Promotions Influence 82% of Holiday Shoppers

Shop­pers may be writ­ing longer "nice" lists for gifts and gath­er­ings this hol­i­day sea­son, accord­ing to Deloitte's 33rd annu­al "Hol­i­day Sur­vey" of con­sumer spend­ing inten­tions and trends.

The Average Asian-American Spends $1,151 Each Year Shopping Online

"Asian Amer­i­cans’ pref­er­ence for every­thing dig­i­tal boils down to two things: con­ve­nience and cus­tomiza­tion, accord­ing to Nielsen. What if they’re away from the TV? No prob­lem, as most pro­grams can be streamed on a smart­phone. What if they want news designed specif­i­cal­ly for them? That’s easy, by tun­ing into an online Asian-American news show broad­cast. The con­ve­nience that mobile devices have brought to dig­i­tal con­tent plat­forms can also be found in the ever-growing world of e‑commerce, where Asian Amer­i­cans lead, both in total dol­lars spent and in num­ber of pur­chas­es made."

The Back to School Shopping Season is Off to an Early Start

Accord­ing to inter­nal data from Retail­MeNot, Inc., mid-July has become the unof­fi­cial kick­off of the back-to-school shop­ping sea­son, with con­sumers and retail­ers alike tak­ing note.

Food Stores Can Lure Lunch Crowd with Healthy Deli Meats

"While break­fast may have earned the moniker of “the most impor­tant meal of the day,” lunch is a key meal for today’s busy con­sumers to keep their blood sug­ar up through­out the day. And with lunch meat a con­ve­nient source of pro­tein, whether it’s eat­en on a sand­wich, in a sal­ad or on its own, it should be a lunchtime sta­ple, says Nielsen."

More Than 30% of Women Buy at Least One New Pair of Shoes Monthly

DSW kicked off its new DSW VIP loy­al­ty pro­gram by col­lect­ing insights into the rela­tion­ship between women and shoes through a sur­vey tak­en by its loy­al mem­ber­ship. Results from the March 2018 sur­vey, com­plet­ed by 4,383 of DSW's female loy­al­ty mem­bers, reveals how close­ly their feel­ings about shoe shop­ping align with the perks of DSW VIP.

70 Percent Want to See Engaging, Mixed-Use Malls

From shop­ping cen­ter to inclu­sive com­mu­ni­ty space, America’s malls are evolv­ing. "The nar­ra­tive around the death of the mall is a myth and con­sumers don’t believe they are going to lose their local cen­ter any­time soon. Con­sumer demands and habits are evolv­ing and malls are adapt­ing to those new behav­iors. The gen­er­al sen­ti­ment is that malls will con­tin­ue to play an impor­tant role but they will look dif­fer­ent in the future, which is pos­i­tive for com­mu­ni­ties across the coun­try," said ICSC Pres­i­dent and CEO Tom McGee.

New Study Shows Flat Engagement for Small Business Saturday

SalesFuel’s Small Busi­ness Sat­ur­day free white paper vital to help­ing busi­ness­es boost par­tic­i­pa­tion on Nov. 25 Small Busi­ness Sat­ur­day this year is Novem­ber 25 and in advance of it, Sales­Fu­el is releas­ing its free white paper, “2017 Small Busi­ness Sat­ur­day Shop­pers: Help­ing Small Busi­ness­es Com­pete with Big-Box and Online Giants.” In it, Sales­Fu­el uses data

Marketers to Explore Social Shopping Options

Con­sumers are access­ing the web like nev­er before now that they have capa­ble mobile devices. While some of their dai­ly activ­i­ty is all about mes­sag­ing and keep­ing in touch with friends, they are also check­ing out retail sites. And indus­try ana­lysts pre­dict that retail­ers may soon roll out ways to shop via social media sites.