"32% of teens think the economy is worsening, up from 25% who thought the same last fall, according to a Piper Jaffray survey of American teenagers, reports Retail Dive."
Tag: shopping
Online Retailers to Promote Subscription Boxes
"54% of online shoppers say they use a subscription service, according to a survey conducted by ratings and reviews platform Clutch, reports Retail Dive."
Holiday Shoppers to Spend Billions on Gift Cards this Holiday Season
"Consumer confidence is high this holiday season, according to NRF Director of Industry and Consumer Insights Katherine Cullen, and consumers say they'll be spending about $1,000 on average on gifts and other items for the holidays."
45% of Female Holiday Shoppers Make Most of Their Purchases Via Phone
"A national study of women ages 18–75 found that female shoppers will continue to push for greater convenience and price value this holiday season, despite a moderate uptick in disposable income, reports BusinessWire."
Brick-and-Mortar Retailers to Promote Holiday Inspiration
"The vast majority of U.S. consumers plan to spend at least as much this year on holiday gifts as they did last year and will be turning to stores for holiday gift inspiration, according to results of the 13th Annual Holiday Shopping Survey from Accenture."
Black Friday Shoppers are Motivated by Both Deals and Tradition
"Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics."
Retailers Tout Tech Tools to Enhance Online Shopping Experience
"Whether it’s automated assistants in their homes, smart devices in their hands or virtual experiences in the store, consumers are actively embracing the role of technology in their everyday lives. And they are sending early signals in terms of what this means for their shopping behavior and expectations, reports the National Retail Federation."
Retailers to Promote the Comfort of Their Clothes
"Total U.S. apparel spending will continue to dip in 2019, but a rebound will follow in 2021, according to The Future of Apparel, a new report from The NPD Group forecasting growth and declines across key apparel categories. Sweats, swimwear, sleepwear, and dresses are forecast to be the primary sources of industry growth over the next two years."
Here’s Why Your Clients Should Target Consumers Who Are Over Age 50
Are your clients complaining that they aren’t generating enough revenue from their ad campaigns? The problem could be that they are ignoring a big segment of the population with their creative messaging and media buys.
Retailers Targeting Tax Service Clients Who Plan to Spend Refunds
"Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing consumer behavior related to tax season. Stemming from a survey of more than 1,000 U.S. respondents who expect to receive a tax refund in 2019, the findings note that more than half (53%) are anticipating receiving the same, or more, money this year."
Promotions Influence 82% of Holiday Shoppers
Shoppers may be writing longer "nice" lists for gifts and gatherings this holiday season, according to Deloitte's 33rd annual "Holiday Survey" of consumer spending intentions and trends.
The Average Asian-American Spends $1,151 Each Year Shopping Online
"Asian Americans’ preference for everything digital boils down to two things: convenience and customization, according to Nielsen. What if they’re away from the TV? No problem, as most programs can be streamed on a smartphone. What if they want news designed specifically for them? That’s easy, by tuning into an online Asian-American news show broadcast. The convenience that mobile devices have brought to digital content platforms can also be found in the ever-growing world of e‑commerce, where Asian Americans lead, both in total dollars spent and in number of purchases made."
