“It’s a no-brainer that food tastes better alfresco, but the decision to take music outdoors is a little more complex, says Consumer Reports. Your house has traditionally been your wireless speaker’s best friend, protecting it from the elements and providing enough sonic support and noise isolation (i.e., walls) to let it sound its best.”
Tag: smart speaker
How to Use Ads to Target Smart Speaker Users
Did you know that there are 65 million Americans who own over 130 million smart speaker devices? According to Search Engine Land, that’s 23% of all Americans who are older than 12. And that number has only been growing annually. With 223 million Americans aware of smart speakers, it would seem that trend will continue.
Consumers to Buy Smart Speakers to Control Smart Home Devices
New research from Parks Associates shows the prospect of saving money, either through reduced household bills or a discount on insurance premiums, raises the interest in smart home devices among 60% of the U.S. broadband households that do not own and do not intend to purchase a smart home device.
Consumers to Buy Smart Speakers to Control Smart Home Devices
Parks Associates research finds 28% of U.S. broadband households with a smart speaker with voice assistant use the device to control a smart home device, compared to only 12% that use the device to control an entertainment device. The research firm analyzes the trends in smart home, connected entertainment, and consumer-based IoT in State of the Market: Smart Home and Connected Entertainment, available for download on the Parks Associates site.
Health Care Providers/Companies to Target the 65% of Consumers Using Voice Search
From smartphones to smart speakers, consumers are searching with their voices. What exactly they are searching for when it comes to health care-related topics is explored in a new study from the market research team at Zion & Zion, a top-ranked, full-service national marketing agency.
Targeting the 92% of U.S. Adults Listening to the Radio Each Week
Smart speakers and stereos at home, car radios, and phones and computers when out of the house. Today, Americans rarely have to be without the radio if they don’t want to be.
How to Target the 96% of Hispanics Who Listen to the Radio
If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.
Life is Easier with Voice-Activated Smart Devices, say 78% of Consumers
Qualcomm Technologies International, Ltd., a subsidiary of Qualcomm Incorporated, today at its IoT Industry Analyst Workshop released the 2018 State of Play report, based on a survey of 6,000 consumers in China, the United Kingdom and the United States. The report looks to analyze purchasing drivers, and to better understand how consumers feel about and interact with audio technology.
69% of Consumers Enjoy Interactions with and Value the Benefits of Artificial Intelligence
“Artificial intelligence has arrived, and most consumers have crossed paths with it, reports MediaPost. This could be using chatbots for customer service, using facial recognition for identification or having voice conversations with a digital assistant through a smart speaker or smartphone.”
Over 70% of Connected Home Device Users Believe They Are Wave of the Future
“Metova, a world-leading provider of mobile, connected car, connected home and IoT Solutions, today announced the results of a survey revealing the sentiment of consumers in the United States on connected home technologies and privacy. Of note, over 90% of respondents indicated owning a connected home device such as an appliance, TV, Amazon Alexa or Google Home.”
