Tag: smart speaker

Waterproof Speakers are a Must-Have in the Summer

"It’s a no-brain­er that food tastes bet­ter alfres­co, but the deci­sion to take music out­doors is a lit­tle more com­plex, says Con­sumer Reports. Your house has tra­di­tion­al­ly been your wire­less speaker’s best friend, pro­tect­ing it from the ele­ments and pro­vid­ing enough son­ic sup­port and noise iso­la­tion (i.e., walls) to let it sound its best."

How to Use Ads to Target Smart Speaker Users

Did you know that there are 65 mil­lion Amer­i­cans who own over 130 mil­lion smart speak­er devices? Accord­ing to Search Engine Land, that’s 23% of all Amer­i­cans who are old­er than 12. And that num­ber has only been grow­ing annu­al­ly. With 223 mil­lion Amer­i­cans aware of smart speak­ers, it would seem that trend will con­tin­ue.

Consumers to Buy Smart Speakers to Control Smart Home Devices

New research from Parks Asso­ciates shows the prospect of sav­ing mon­ey, either through reduced house­hold bills or a dis­count on insur­ance pre­mi­ums, rais­es the inter­est in smart home devices among 60% of the U.S. broad­band house­holds that do not own and do not intend to pur­chase a smart home device.

Consumers to Buy Smart Speakers to Control Smart Home Devices

Parks Asso­ciates research finds 28% of U.S. broad­band house­holds with a smart speak­er with voice assis­tant use the device to con­trol a smart home device, com­pared to only 12% that use the device to con­trol an enter­tain­ment device. The research firm ana­lyzes the trends in smart home, con­nect­ed enter­tain­ment, and con­sumer-based IoT in State of the Mar­ket: Smart Home and Con­nect­ed Enter­tain­ment, avail­able for down­load on the Parks Asso­ciates site.

Health Care Providers/Companies to Target the 65% of Consumers Using Voice Search

From smart­phones to smart speak­ers, con­sumers are search­ing with their voic­es. What exact­ly they are search­ing for when it comes to health care-relat­ed top­ics is explored in a new study from the mar­ket research team at Zion & Zion, a top-ranked, full-ser­vice nation­al mar­ket­ing agency.

Targeting the 92% of U.S. Adults Listening to the Radio Each Week

Smart speak­ers and stere­os at home, car radios, and phones and com­put­ers when out of the house. Today, Amer­i­cans rarely have to be with­out the radio if they don’t want to be.

How to Target the 96% of Hispanics Who Listen to the Radio

If your clients haven’t been tar­get­ing their His­pan­ic con­sumers via radio ads, it’s about time they learned how they can use this medi­um to reach near­ly all of this demo­graph­ic.

Life is Easier with Voice-Activated Smart Devices, say 78% of Consumers

Qual­comm Tech­nolo­gies Inter­na­tion­al, Ltd., a sub­sidiary of Qual­comm Incor­po­rat­ed, today at its IoT Indus­try Ana­lyst Work­shop released the 2018 State of Play report, based on a sur­vey of 6,000 con­sumers in Chi­na, the Unit­ed King­dom and the Unit­ed States. The report looks to ana­lyze pur­chas­ing dri­vers, and to bet­ter under­stand how con­sumers feel about and inter­act with audio tech­nol­o­gy.

69% of Consumers Enjoy Interactions with and Value the Benefits of Artificial Intelligence

"Arti­fi­cial intel­li­gence has arrived, and most con­sumers have crossed paths with it, reports Medi­a­Post. This could be using chat­bots for cus­tomer ser­vice, using facial recog­ni­tion for iden­ti­fi­ca­tion or hav­ing voice con­ver­sa­tions with a dig­i­tal assis­tant through a smart speak­er or smart­phone."

Over 70% of Connected Home Device Users Believe They Are Wave of the Future

"Meto­va, a world-lead­ing provider of mobile, con­nect­ed car, con­nect­ed home and IoT Solu­tions, today announced the results of a sur­vey reveal­ing the sen­ti­ment of con­sumers in the Unit­ed States on con­nect­ed home tech­nolo­gies and pri­va­cy. Of note, over 90% of respon­dents indi­cat­ed own­ing a con­nect­ed home device such as an appli­ance, TV, Ama­zon Alexa or Google Home."