Local ad spend on mobile and social media advertising is projected to hit $1.8 billion by 2023, underscoring the need for local businesses to develop campaigns in a range of formats. Decision-makers, especially in smaller businesses, realize they don’t have the expertise they need when it comes to digital marketing. In this sales enablement white paper, you’ll learn who is buying digital marketing services and how they're buying. New research from SalesFuel’s Selling to SMBs study reveals how to sell to these buyers, especially for social media management and mobile.
Tag: SMB
White Paper: Selling to Millennial Decision-Makers
Members of the first digital generation are increasingly showing up in the C‑suite. In fact, today’s B2B buyer is more likely to be a millennial.
In this sales enablement white paper, you’ll discover that although every millennial is different, new research from SalesFuel’s Selling to SMBs study finds this generation has tendencies that are significantly different from their predecessors. You’ll discover how the buying process differs, the importance of marketing and social media, which salesperson behaviors can make the sale – and which will kill a sale — with this new generation of decision-makers.
Half of SMB Owners Lack a Marketing Plan
Have you been met with the sound of silence after you ask prospects what their marketing plan is? This is the perfect opportunity for you to sell them advertising and marketing services.
Strong Economy Boosts Advertising Opportunities
Despite the political turmoil in Washington, our economy continues to roar along. The National Retail Federal has just announced that March retail sales were up 0.8 percent unadjusted year-over-year.
Are Your Clients Ready for Interactive-Voice Marketing?
Have your clients heard? Interactive voice marketing could be the next new thing to help them stand out from their competitors.
Are Your Clients Spending Enough on Search Advertising?
The latest Survey of Advertising and Marketing from BIA Advisory Services reveals that 37% of retail small and medium-sized businesses earn half of their revenue from their online efforts.
SMBs to Shift Marketing Strategy in 2019
With the holiday season now in the rear view mirror, your clients are looking ahead to what the new year holds. SMB owners told Bank of America analysts what they’ll be focusing on in 2019.
Do You Know Who's Buying SEO Services This Year?
Some businesses just don’t commit to spending money on SEO. If you’re selling search marketing services, you may be able to better qualify prospects by understanding who is most likely to spend on this tactic.
Do You Know Who's Buying SEO Services This Year?
Some businesses just don’t commit to spending money on SEO. If you’re selling search marketing services, you may be able to better qualify prospects by understanding who is most likely to spend on this tactic.
SMB Owners Want Marketing Help
Last week was National Small Business Week. While it’s important to officially recognize the role SMBs play in our economy, your SMB clients likely focus on optimizing their performance every week. You can help as these folks say they need marketing help.
LCD, UHD, Video Walls Are Future of Business Signage
"Screens are going to get even wider than they are now, yet slimmer than ever before," Debbie Wilson-dewitt writes. "The advance word is that technology for reflective displays —full color e‑paper displays that are flexible and less than a micrometer thick that reflect light rather than emitting it, like real paper — has made some serious breakthroughs."
Close to Half of All B2B Product Researchers Are Digital Natives
Digital natives who grew up with the internet and smartphones have transformed the way B2B buyers research purchases, qualify vendors and make purchases — changing the rules of the game for marketers and product managers, Harvard Business Review reports.
