"Consumers today have a variety of choices when determining how they want to access TV programing. As is the case in the broader retail landscape, growth in direct-to-consumer (DTC) channel subscriptions is particularly notable. Driven by the influx of new services, faster in-home broadband speeds, and TV-connected device adoption, DTC channel adoption rates grew three-fold over the last three years to reach 15% of U.S. households, according to The NPD Group."
Tag: streaming
What's the Best Way to Target TV Watchers with Ads?
It’s no secret that more of the world seems to be turning their heads down to their phones with each passing day. However, did you know that, at the same time, more people are watching over-the-air TV?
Here Are the Most Effective Video Formats For End-Funnel Marketing
With so many marketers increasing their spending on video advertising, it’s fair to wonder where the money’s coming from. Advertiser Perceptions recently took a look at this topic.
Targeting Video Streaming Customers: What You Need to Know
How can you help your streaming clients better advertise their product? One way is to focus on and promote content offerings within the service.
How to Target the 96% of Hispanics Who Listen to the Radio
If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.
Audio Streaming Volume has Risen by 45%
"The music industry is in the midst of a growth spurt that has led to 15-year record revenues for the major label groups and continues to break new consumption records for the first half of 2018, reports Nielsen. Total album equivalent consumption, which includes physical and digital album sales, song sales and on-demand audio and video song streams are up 18%."
85% of Millennials Use OTT Video Services
New video research from Parks Associates finds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube and Amazon. The Tracker features a new way to blend company profiles with industry research data and analysis of competing players' strengths and weaknesses in the space.
Travel Agents can Appeal to Millennials’ Music Taste to Promote Travel Destinations
Leading online travel agency eDreams, which has a presence in 33 countries including the U.S., has revealed that music really strikes a cord in the hearts of American tourists.
Targeting the 59% of the U.S. Population Who Use Streaming Devices
Who are the members of the 65.3 million U.S. households that own devices that can stream content from the internet to a TV?
Are Your Misconceptions of Radio Hindering Your Ad Campaigns?
Why aren’t advertisers giving radio the credit it deserves, especially when considering reaching out to younger generations? Here's why radio is a good addition to any ad campaign.
Streaming Opens Channels for More Music Consumption
"On average, Americans spend just over 32 hours a week listening to music in 2017, up 5.5 hours over last year," Nielsen reports. "How is this possible? Technology. At home, at work and traveling in between, people are consuming more music than ever before, from more devices."
TV Time Shifters Spend as Much Time Viewing as Working and Sleeping
Rovi Corporation released phase-two findings from a sponsored survey of pay-TV and over-the-top content subscribers in the U.S., Europe and Asia. The study uncovered trends in viewer behaviors related to discovery, search, and recommendations for entertainment content and programming.
