Tag: video ads

Why Your Clients Should Plan For Mind-Part When Buying Video Ad Placements

For decades, mar­keters pur­chased TV adver­tis­ing with the idea of day-part in their minds. In the era of TV every­where and any­time, indus­try experts believe mar­keters should devel­op some new ways of think­ing about adver­tis­ing.

Are Video Display Ads Worth Your Clients' Money?

With all the dam­age ad fraud­sters have been caus­ing pro­gram­mat­i­cal­ly trans­act­ed dig­i­tal ads, online dis­play adver­tis­ers just want to know that their ads are still being deliv­ered to real peo­ple at the time and place they paid for. As luck would have it, Inte­gral Ad Science’s H2 2018 U.S. Media Qual­i­ty Report has good news for you to share with your dis­play ad using clients.

Why Video Ads are Worth Your Client's Money

Are your clients still doubt­ing the effec­tive­ness of video ads? Well, that’s prob­a­bly because they don’t know that videos broad­cast­ed on YouTube have a 94% viewa­bil­i­ty rate in the U.S., accord­ing to Google.

Online Video: Marketing Expert Recommended For Top ROI

Com­pa­nies that uti­lize online video ads wit­ness 41% more web search traf­fic than their video-less coun­ter­parts.

Reaching the 65% of Kids Who Use Tablets, and Their Parents

How are par­ents and oth­er fam­i­ly mem­bers going to know what to get their kids as presents? The chil­dren will tell them after they see your clients’ ads.

SEO: Giving Video Ads a Voice Before Viewers Even Press Play

Give your client's video ads the boost they need to get ahead of the competition’s ads with this often over­looked ad strat­e­gy.

Why Your Clients Shouldn't Be Overlooking the Power of Direct Mail

It's time to get your clients' ads more atten­tion by tak­ing advan­tage of a medi­um oth­er adver­tis­ers under­es­ti­mate (even though it holds receivers' atten­tion for 118% longer than dig­i­tal).

3 Tips to Increasing Digital Advertising Efficiency

Do you have dig­i­tal adver­tis­ing clients? Make sure they're tak­ing advan­tage of these three trends to make the most of their dig­i­tal ad spend.

Move Over, Pre-Roll Video Ads; It's Time for Branded Video

Your clients may think that pre/mid/­post-roll video ads are the best video adver­tis­ing route they can take, but 7% more media deci­sion-mak­ers are increas­ing brand­ed video spend instead.

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile adver­tis­ing rev­enues from the first half of 2017 were up 22.6% from that time in 2016. Here's what you can learn from those stats to plan for 2018.

Driving B2B Sales Using Mobile

The media for­mat dri­ving and/or influ­enc­ing approx­i­mate­ly 42% of the rev­enue of B2B com­pa­nies is prob­a­bly with­in arms' reach of you as we speak. Are you uti­liz­ing it?

How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand

Social media brings togeth­er a num­ber of dif­fer­ent forms of dig­i­tal media that can be used out­side of social media as well.

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