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"Comfort and support continue to be the top influencers when women in the U.S. are choosing which bras to purchase for themselves, according to The Bra Evolution, a new report from The NPD Group. The perception that a bra ‘is sexy’ is much less important, ranking eighth on the list of purchase influencers."
Tag: Women
Use Women's Sports to Boost TV Commercial Effectiveness
Both women and men are nearly equally interested in watching women’s sports (49% vs. 51%), according to Nielsen
Women Make up 14% of Motorcyclists in the U.S.
"'We are not surprised that female motorcycle ownership is at an all-time high, what with the work we’ve done to expand women’s presence in motorcycling,' reports Motoress. A survey (2015) done by the American Motorcycle Industry Council (MIC); Motorcycle Owner Survey found that women account for 14% of all U.S. motorcycle owners. This is up from the 8% reported in 1998. It’s really no surprise, that’s nearly two decades ago."
Women Are 10% More Likely Than Men To Talk About Death Preparation
MedCure, a leading non-transplant tissue bank accredited by the American Association of Tissue Banks, announced findings of the MedCure Mortality Survey. More than 1,600 respondents answered questions ranging from views on mortality and the afterlife to what they want to have happen to their bodies after death, revealing that millennials and baby boomers are twice as likely as Gen X to donate their body to science, and women are more likely than men to be afraid of the afterlife.
Women's Interest In Watches Is On The Rise
"After three years of flagging sales in the United States, the women’s watch segment is again on the rise, in part due to a concerted effort by leading watch makers to focus attention and marketing dollars on the women’s market. Women’s watch sales grew 2%, year over year, between January and May 2018, rising to nearly 7 million units, according to global information provider The NPD Group."
76% of Teens Are Purchasing Lipstick
Pucker up! When it comes to cosmetics, QVC, home to more than 300 beauty brands, knows a thing or two about what women want. In celebration of National Lipstick Day on July 29, the multi-platform retailer surveyed over 500 female customers to learn more about their lipstick habits and preferences.
85% Of Women Worry Their Hands Look Too Old
Nestlé Skin Health announced today results of the 'Face Your Hands' survey showing the majority (78%) of women ages 40 and older wish they could change the way their hands look. Additionally, 60% reported they have actually taken steps to hide their hands because they are self-conscious about the way their hands look, and nearly 2 in 3 (63%) women are interested in having a non-surgical cosmetic procedure or treatment to improve the appearance of their hands.
80% of Managers Agree that an Employee’s Wardrobe Can Affect Their Promotion Opportunities
Climbing the corporate ladder requires the right gear, new research from staffing firm OfficeTeam suggests. The majority of professionals (86%) and managers (80%) surveyed said clothing choices affect someone's chances of being promoted.
Making the Most of the 3 Hours a Day Women Spend on Mobile Apps
"What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing."
Manage Smarter 11 — Heather Monahan: Building Resilience and Your Personal Brand
Heather Monahan is the CEO of her own company Boss In Heels and author of the new book Confidence Creator — which reveals the essential techniques for building confidence and becoming your most powerful self. She was recognized as a Glass Ceiling Award winner as one of the Most Influential Women in radio in 2017. In episode 11, we discuss the need for leaders to build their own personal brand, developing resilience, and being female in the C‑suite.
Messages of Value, Low Price Resonate Across Generations
The American woman is feeling increasingly independent, knowledgeable and successful as she continues growing into her leadership roles in the home, marketplace and workplace. Women dominate day-to-day spending and share responsibility for big ticket purchases. In addition to a stronger value-orientation, women are also more inclined to spend on experiences.
Marketers to Target Women and SMB Owners with Online Ads
U.S. consumers are growing more accustomed to seeing online ads. The Ipsos Open Thinking Exchange claims that a solid 42% of surveyed consumers are watching online ads on a monthly basis. Some of these consumers take the next step and click on an ad to find out more. What motivates consumers to click and who is mostly likely to check out products online? The Ipsos research provides some answers.
