“Father’s Day spending was estimated to total a near-record $15.3 billion in 2018, according to a study released by the National Retail Federation and Prosper Insights & Analytics. A total of 77% of Americans were predicted to celebrate Father’s Day and spend an average of $133 per person.”
Amora, a subscription-based company delivering premium coffee and tea directly to consumers across the U.S., today announced the results from its Father’s Day survey, which found that 72% of fathers are likely to drink coffee or tea at least once a day. These results come on the heels of Amora’s Mother’s Day survey insights, which found 74% of mothers drink coffee or tea on a daily basis.
New research on dads reveals they are more connected emotionally and technologically than ever before. TodayÛªs dads see their roles very differently from dads of previous generations. For brands looking to connect with the dads demo, itÛªs important to understand the major shift this generation is ushering in.
With Father’s Day just behind us, now is a good time to consider the impact of dads on their kids’ lives. Pew Research is out with a new report about the growing trend of dads who are not working outside the home. The number of dads staying home with their kids has risen dramatically and these men comprise an important audience for marketers to reach.
According a new survey from the National Retail Federation (NRF), the average person will spend $113.80 on neckties, tools, electronics and other special gifts for dad this year. Father’s Day shoppers will look for gifts at a variety of locations, including discount stores (28.1%), online (28.4%) and specialty stores (24.2%); 16.6% say they plan to support their communities and shop at a local or small business to find gift items for dad.
There’s been a huge shift in the day-to-day responsibilities of American dads over the past decade. The biggest change involves shopping, especially for groceries. A generation ago, many dads rarely shopped for food. Now they are buying food and cooking meals. The new American dad makes a big target market for supermarket promotions.