Tag: decision makers

Targeting the Five Types of Purchase Intent

This white paper identifies the 5 types of Purchase Intent, featuring data from SalesFuel’s annual AudienceSCAN® survey of online shoppers, digital audiences and decision makers in America. These five categories and SalesFuel PRO Tips will help business’ marketing, and sales teams find new effective ways redefine target audiences and better predict future purchase behavior.

Online Advertising Purchasers: CMOs Focus on Customer Journeys

57% of CMOs expect marketing budgets to increase during the next 2-3 years. Chief marketing officers and top marketing executives are shifting budgets toward customer retention and advocacy, according to research from The CMO Club. Conducted in collaboration with IBM, the study also shows that CMOs are increasing their budgets and allocating a greater portion of these investments across the entire customer journey rather than individual channels.