A new report titled Get Appy: Do Consumers Use Restaurant & Hotel Branded Apps revealed that a majority of global consumers (57%) have used or are using mobile applications to engage with hospitality operators. The study of 15,000 consumers across Europe, Latin America, Asia-Pacific and North America revealed that of the 23% that have at least one restaurant or hotel branded app on their mobile device, 70% are using them at least once a week. Increased app engagement across global consumers creates new opportunities to personalize service, incentives and menu offerings and highlights the need for modern food and beverage technology to deliver more meaningful guest experiences.
Tag: mobile app
With the use of banking and other financial apps on the rise, Credit One Bank conducted a survey this past July to learn more about the usage of its mobile app. Over 1,400 card members responded to a variety of app-related questions, including what they like most about the bank’s app. The convenience it provides was the top response (selected by 57% of respondents) outranking the fact that it’s a free download, which came in a distant second, by a factor of over 3.5.
Who are the members of the 65.3 million U.S. households that own devices that can stream content from the internet to a TV?
SalesFuel, a leading firm of sales, marketing and management strategists, announces its new mobile application, SalesFuel Insights. The free app is available now for Android in Google Play, for Amazon Fire devices and for Apple devices in the iOS App Store.