Tag: professional services

Manage Smarter 65: Professional Services and Business Development

Doug Fletcher is the co-author of a new book titled, How Clients Buy: A Practical Guide to Business Development. Doug will be sharing with us today insights into winning client business based upon his 25 years of practical experience, and the research he has conducted over the past 4 years. In this episode, we discuss:

High-Growth Professional Services Firms Spend More on Marketing

Professional services firms – think attorneys, accountants – or engineers, may look like they’re in an enviable position, economically. The truth is, these professionals face as much competition as any other business type.

Airlines to Market More Services via Mobile

It’s hard to think of a consumer group that relies more on mobile technology and feels more captive to a service provider than today’s business travelers. These consumers often build their schedules around tight connections and rely on flawless air travel service to help them achieve their goals. When the system fails, air travel service providers have an opportunity to redeem themselves by combining marketing and technology.

Corporate PR Departments Increasing Use of Social Media

Most businesses rely on internal or external public relations personnel to improve image and play a marketing role. The USC Annenberg Strategic Communication and Public Relations Center has been tracking changes in the industry and recently published its seventh biennial Communication and Public Relations Generally Accepted Practices (GAP VII) study. The data in this study shows the latest trends in the PR industry and the growing role of social media.

Local Service Providers to Expand Online Profiles to Attract Consumers

Local marketers, especially service providers, are focused on establishing an online presence with social media this year. And many of these operators are also upping the budget for search marketing. But what specifically should these small operators be promoting in their online campaigns to attract the attention and business of consumers? A new survey by WebVisible reveals that consumers want varying information depending on the type of professional they’re seeking to hire.

Travel Service Providers to Market to Expanding Businesses

During the recession, marketers were advised against cutting their advertising budgets because doing so would result in further loss of business. Could marketers also be facing a loss of business because they’ve been cutting travel budgets? New research from American Express Global Business Travel and the GBTA Foundation (Global Business Travel Association) suggests that businesses should reconsider the link between their travel budgets and revenue growth. The findings of this research should also prompt travel marketers to target businesses.

Ad Agencies Expect Improved Business Conditions in 2011

Advertising agencies are predicting an improved business picture for 2011. A new survey finds many agencies believe they’ve turned the corner and will be able to find additional clients this year. Agencies acknowledge that the competition for clients will be challenging. But they are turning to several sources and employing multiple marketing tactics to bring new clients through the door.

Ad Agencies Expect Improved 2011 Economic Conditions

Agencies were pleasantly surprised by the rebound in the ad market in 2010. Recovery in the auto and finance industries along with a contentious election cycle boosted ad expenditures and demand for creative services. Analysts are looking for trend to continue into 2011.

Exhibition/Event Marketing Moves to Digital

The trade show, exhibition and event industry is struggling to remain vibrant in a changing world. Budget cuts during the Great Recession trimmed many corporate travel budgets. At the same time, new technology has increased the appeal and popularity of virtual meetings. But industry operators hope to remain relevant by incorporating technology into events and at the same time they are employing more digital media to market themselves.

Federal Contracts Market to Change in 2011

For the past several years, large and small contractors have been bidding on an expanding pool of projects awarded by the federal government. But all that may be about to change. Industry watchers say that government contracts are expected to shrink by 5% next year. Ashley Bergander, manager of federal programs at FedSources, says “The government is doing everything possible to consolidate and spend as little money as possible in this upcoming year.”

Small Business Contractor Hiring Moves Online

Economists and out of work Americans are looking for signs of revival in the U.S. job market. It’s too soon to tell, if hiring is occurring in any significant way. However, a new Elance survey shows that when SMBs do hire, they’re going about the process in a new way.

Technology Marketers Look to New Channels for Lead Generation

Technology marketers are sensing that the economy is improving. But B2B operators, who have traditionally used tradeshows and conferences to find new leads, may not yet be spending on travel again. So how can these operators obtain good leads – the top marketing priority for 68% of operators? Nearly 4 in 10 respondents to a Unisfair survey said that virtual events may become a source of new leads.

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