Generation X can be a slightly confounding consumer age group for advertisers. They show preferences for traditional media like the generations before them. But they’re also young enough to be technologically savvy like millennials. So, what are the best advertising methods to reach them?
Tag: Search engine marketing
If consumers want to narrow their search to specific product or service categories, they’ll head to specialized (vertical) search engines. Here’s how companies can get noticed on these search engines.
Are your clients optimizing search enough to be one of the first businesses consumers find during their searches?
Companies that utilize SEO and SEM have the opportunity to reach roughly 72% of shoppers.