If your clients are wondering how to target young men with their next campaign, talk with them about the hot new gaming sector: esports. The VAB has just published an in-depth report on esports
Advertisers continue to look for new ways to put themselves in front of consumers without directly selling to them. Sponsorship of sports and related events has long been a popular way to connect with consumers while they are enjoying themselves. One of the newer trends in this sector is to sponsor endurance events.
Auto manufacturers know new vehicle buyers are swayed by a wide range of marketing activities. Earlier this month, the Auto Buyers Forecast released by ad-ology reported that 53% of new vehicle buyers are influenced to take further action as a result of TV ads. Now, another study points to the importance of motorsports sponsorship.
Marketers who want to connect with consumers emotionally often use event sponsorship. Summer can be a particularly important time to invest in event marketing as more consumers are outside, enjoying the weather and attending a local concert or baseball game. Some events definitely attract larger crowds so marketers should strategically select which event to sponsor. In addition, marketers can use a number of ways to lengthen their association with a specific event and boost brand awareness. These topics were addressed by a recent Scarborough Research release and webinar.