How do you get a targeted account if all your previous attempts have failed? If you want to catch a big fish, perhaps the sports fishermen of New Zealand can give you some ideas.
If you had to list your top prospecting challenges, what would they be? Do you think other salespeople grapple with the same issues?
Timing, history, clarity, options, and calmness: the five things you need to master to improve your cold call game.
Trade show leads can take a long time to nurture. To make the post of the opportunity, note who the warm leads are and make them your focus. And most importantly, pledge ample time post-show to follow up.
If you aren’t using reviews or testimonials to their full potential, it’s time to start! Ian Brodie shares five detailed steps to getting usable, quality quotes from clients and other professionals.
As part of the drive to use ad dollars efficiently, marketers are set on tracking consumers online and targeting them with promotional material. Consumers have strong feelings on these topics. Their negative reaction to targeting has as much to do with the ads they don’t see as it has to do with privacy.