Chances are, more of your clients and coworkers than you even realize care a great deal about proper grammar, and your emails may be making them cringe.
How many business emails do you actually get a response to? If you just experienced a sinking feeling in your chest, you’re not alone.
The way you begin any form of writing is the key to whether or not people will continue reading. If it’s boring or looks the same as other emails they’ve been opening recently, they’ll skip it before even reaching your primary content.
Are your clients have trouble drawing traffic to their sites? The problem may not be with what their content says. It’s how they’re writing content that can leave targeted audiences feeling blah.
I’m writing on writing. It’s the core of my success. This article is the second part of a short course on how I write for each area of my outreach.