Author: Rachel Cagle

Are You Unnerving Prospects by Using This Sales Strategy?

Imagine, if you will, that you’re an executive of a company beginning a meeting with a salesperson you have never met before. They come in, shake your hand, and immediately reference an activity you enjoy that they had no way knowing, even from the items in your office.

Food Essentials for Power Outages

"If you won’t be able to leave your house for a few days or if the power is out for longer than a couple of hours, what to feed your family becomes a major concern. The food experts at Consumer Reports have some tips for weathering winter storms safely and nutritiously."

In a Sales Slump? Don't Sabotage Yourself

Are you stuck in a sales rut? If/when unfruitful sales periods come about, the worst thing you can do is what most salespeople feel they have to do: wait for the slump to pass.

Many Parents Don’t Know When to Purchase New Car Seats

"Moving your child through the various stages of car seats can be expensive, especially with the average price of a new convertible seat right around $175, says Consumer Reports. The key question for parents, of course, is when to upgrade."

Using this Proven Marketing Method, the Customers Come to You

How would you rather develop a relationship with a business: Being disrupted by something you may find interesting, or interacting with the business of your own free will?

14% of Consumers Will Pay More for Low Carbon-Footprint Transportation

"A new global study by Ipsos, carried out on behalf of the World Economic Forum, on the topic of air travel environmental impact, shows one in seven global consumers (14%) would use a form of transportation with a lower carbon footprint than air travel even if it were less convenient or more expensive."

Amputation is Another Reason to Quit Smoking

Most smokers know cigarettes can damage their lungs, but all too often, they have no idea that smoking is also bad for their blood vessels.

Struggling to Inspire Sales via Presentations? Try This

How many times have you sat through a slideshow presentation that made you lose interest almost immediately? Probably too often. How are your sales presentations to your prospects and clients different than those other boring ones?

More Consumers are Buying Their Car Accessories Online

"Online dollar sales of automotive accessories — including appearance accessories, cargo management, exterior accessories, interior accessories, towing & hitch, and tire & wheel accessories — grew by 26% in the 12 months ending April 2019, according to The NPD Group's Checkout E‑commerce Tracking. Additionally, 34% of online dollar volume during the same time period resulted from sales within these six accessory categories."

70% of Americans will Celebrate Halloween

"Last year, Halloween spending reached $9 billion, the second highest Halloween spending seen post-recession. Consumers are ready to celebrate and shop to kick off the festivities. NRF and Prosper’s annual Halloween Spending Survey found that seven in 10 consumers planned to celebrate in 2018, and they spent an average of nearly $90 per person. Celebrants plan to purchase everything from decorations to candy to costumes (even for beloved pets)."

Advertising the Best Times to Book Holiday Travel

When it comes to booking airfare, common sense says to plan ahead in order to get the best deals. But the sweet spot for flights can vary, with seasonality, travel dates and other factors all influencing price.

Ask 3 Questions to Master Video Ad Effectiveness

If your clients want to run online video ads, they have a lot of choices. Which platforms they should use depend on a few things, reports Pixability.

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