“The leading grocery retailers have been playing a game of one-upmanship when it comes to raising the bar on online ordering convenience. From offering grocery delivery to-your-door to same-day delivery through a variety of service modes, like drive-up pick-up, grocers are making shopping easier and an increasing number of consumers are responding.”
Author: Rachel Cagle
There are a few trends that are currently influencing consumer behavior, according to a study by UM. Brands ability to keep up with these trends will be the make or break of their advertising efforts going forward.
“Year-to-date U.S. Prestige Beauty fragrance sales have experienced a 5% increase compared to the same period a year ago, driven by strong growth in men’s fragrance sales (+6%), according to research from The NPD Group.”
The pressure to make a decision can overpower the doubt consumers may have when considering a product and make them feel as if they need the product or service immediately. However, who wants their business associated with negative feelings?
“The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to the annual survey by the National Retail Federation and Prosper Insights and Analytics. Total spending for K-12 schools and college combined was projected to reach $82.8 billion in 2018.”
Have you ever wondered just how influential radio is? Well, according to Nielsen’s Audio Today 2019 report, 92% of Americans listen to the radio every single week. That’s 272 million people over the age of six; a larger, steadier number than TV, mobile, or digital.
Shoppers browsing the used car market right now might be pleasantly surprised by what they find, according to the latest Used Vehicle Report released by the car shopping experts at Edmunds. According to Edmunds analysts, a deluge of lightly used, lower-mileage vehicles are coming off lease and filling used car lots. Edmunds experts also note that these used vehicles reflect the body styles that shoppers want, namely trucks and SUVs, and carry far more standard features than they did five years ago.
Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.
“With everything fruit has going for it (natural sweetness, beautiful colors, tons of nutrients) you’d think people would be eating loads of it. But only 12% of Americans get the 1½ to 2 cups of fruit that health experts recommend adults eat every day, according to the Centers for Disease Control and Prevention.”
Yeah, you may have spent a considerable amount of time researching your next prospect on LinkedIn and a slew of other sites, but there may be one reference you forgot to check: your fellow salespeople. Brian Birkett writing for SellingPower points out that overlooking what your coworkers are doing can lead to multiple problems.
“The amount of time that Americans ages 60 and older spend on their TVs, computers, tablets or other electronic devices has risen almost half an hour per day over the past decade, according to a Pew Research Center analysis of Bureau of Labor Statistics data, even as screen time among younger people has more or less held steady.”
According to Joseph Michelli in a recent CustomerThink article, there are three common types of memorable moments: recent, peak and pain moments. If you want to be recommended to others by your current clients, hopefully you have made memories with existing clients in at least one of the main three categories.