Author: Rachel Cagle

Are You Meeting Your Clients' Customer Service Needs?

How are you earning loyalty from your clients? Are you still giving them reasons to continue your business relationship by fulfilling their customer service needs?

Water Treatment Services to Target the 110 Million+ Americans with Contaminated Water

The Environmental Work Group (EWG) has released a new report citing that contamination of U.S. drinking water with toxic fluorinated compounds known as per- and polyfluoroalkyl substances (PFAS) is worse than previously estimated. In 2018, the EWG estimated that 110 million Americans' water supply may be contaminated with PFAS, but today feels this estimate could be too low.

Mastering Questions: The Most Important Part of Sales

What part of your sales pitch is arguably the most important? The questions your prospects will ask during your presentation and during your Q&A at the end. But questions are the one aspect of your pitch that you don’t have control over.

Retailers to Promote Self-Help Books

"The self-help books category has experienced continued and solid growth in recent years. In fact, it has nearly doubled in size since 2013. Unit sales of self-help books have grown at a compound annual growth rate (CAGR) of 11% since 2013, reaching 18.6 million in 2019, according to global information company The NPD Group."

Digital Audio is One of the Biggest Influencers of Hispanic Consumers

You and your clients may not give much thought to digital audio usage in America. It’s just big music streaming services being used, right? Wrong.

Rachel Cagle February 19, 2020 Media + Marketing

Retailers to Promote Car Service Products Drivers May Have Overlooked

"Sure, an air freshener, "Back Off" mudflaps, or a bumper sticker may be fun, but there are far more practical ways to cater to auto enthusiasts, says Consumer Reports."

Fish Oil Vitamins can Help Seniors Fight Memory Loss

Nearly half of all adults age 65 plus suffer from some form of short or long-term memory loss. Memory loss can be caused by a variety of different degenerative conditions, as well as the result of environmental stressors, or simply the effects of aging taking a toll on the brain's cognitive function.

Mobile Wallet Connected Loyalty Programs to Drive Grocery Sales

"New research on shopper preferences for payment methods shows how food retailers can drive growth by closing the physical and digital gap, reports Progressive Grocer."

Millennials Need Help Reducing Debt and Increasing Savings

"Millennials, as a group, face some tough economic challenges — everything from paying down student loans to affording healthcare to figuring out how to buy a house, says Consumer Reports."

What's Decision Intelligence and Why Aren't You Using It to Sell?

During your pitch, your main goal is probably to try to convince your prospect to buy what you’re selling. While that’s how most salespeople sell, Dr. Roy Whitten and Scott Roy recommend a different approach: decision intelligence.

Price is the Top Influencer of Male Consumers

"It appears that male shoppers are very price-conscious, reports Chain Store Age. Price is the number one consideration for men when it comes to making a purchase, according to a study of men’s shopping habits by daVinci Payments."

Are Your Clients Losing Business Because of Affiliate Ad Hijackers?

Have your clients had trouble with their affiliates ad hijacking? The affiliates’ online ads don’t look any different than the ones your client is running.

Rachel Cagle February 12, 2020 Media + Marketing
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