Author: Rachel Cagle

Online Retailers to Promote Subscription Boxes

"54% of online shoppers say they use a subscription service, according to a survey conducted by ratings and reviews platform Clutch, reports Retail Dive."

Health Clubs and Food Retailers to Promote Alternatives to Brain-Aiding Supplements

"A recent survey found that about 25% of adults over age 50 take a supplement to improve their brain health with the promise of enhanced memory and sharper attention and focus. The problem? There's no solid proof any of them work, reports Harvard Health Publishing."

The 3 Keys to Successful Networking

Email and call sales? Easy. Sales presentations you’ve practiced to perfection? You could do those in your sleep. But networking events? They’re not everyone’s strong suit.

Video Gamers Spend 11% of Their Entertainment Funds on Video Games

"According to the 2019 Evolution of Entertainment report from The NPD Group, 73% of Americans ages 2 and older play video games, an increase of 6 percentage points since June 2018."

Holiday Shoppers to Spend Billions on Gift Cards this Holiday Season

"Consumer confidence is high this holiday season, according to NRF Director of Industry and Consumer Insights Katherine Cullen, and consumers say they'll be spending about $1,000 on average on gifts and other items for the holidays."

Food Retailers to Promote Canned Goods Drives this Holiday Season

"Most American parents in their early to late thirties believe that food insecurity is an important issue to solve, according to a new Ipsos poll. The poll offered respondents the following definition of food insecurity: 'Food insecurity describes a household’s inability to provide enough food for every person to live an active, healthy life.'"

How Reviews Create Devoted Customers

84% of consumers say online reviews are as trustworthy as personal recommendations, according to a recent study by Visual Objects. So, why are only 32% of companies utilizing reviews and case studies in their inbound marketing?

Real Estate Agents to Promote Houses Near Public Transit

"Neighborhoods located within a half mile of public transit services outperformed those in areas farther from public transit based on a number of factors, according to a report released today by the American Public Transportation Association and the National Association of Realtors. 'The Real Estate Mantra — Locate Near Public Transportation' highlighted the critical role public transportation plays in determining real estate values, revealing that commercial and residential real estate market sales thrive when residents have mobility options close by."

Boost Your Clients' SEO Success with Long-Tail Keywords

Let’s face it, it’s difficult to compete with giant companies when it comes to keywords. Using generic search terms isn’t likely to give your clients an advantage when it comes to SEO. Instead, according to a Search Engine Land article written by Kristopher Jones, companies should be using long-tail keywords to rank higher.

Mental Health Professionals to Promote Services

"Americans tend to think about their physical well-being more often than their mental well-being. Three quarters (76%) of Americans say they think about their physical well-being often or very often, compared to 57% who say the same about their mental health, reports Ipsos."

sell-smarter

Sell Smarter — Episode 23 — Millennial Decision-Makers

The decision maker is a millennial. WHAT NOW?!?

45% of Female Holiday Shoppers Make Most of Their Purchases Via Phone

"A national study of women ages 18–75 found that female shoppers will continue to push for greater convenience and price value this holiday season, despite a moderate uptick in disposable income, reports BusinessWire."

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