Author: Rachel Cagle

Credit Card Companies to Help Millennials Build Credit

"More and more millennials are making progress in raising their credit scores. But qualifying for affordable borrowing rates is still a tough challenge, reports Consumer Reports."

The Top 2 Email Marketing Problems and How to Solve Them

Email marketing is effective (Validity says that email marketing helps 42% of businesses either slightly or significantly increase their revenue), but it does have its challenges. The biggest challenges companies have faced this year include attention in the inbox (45%) and email deliverability (37%).

Rachel Cagle November 20, 2019 Media + Marketing

Lower Electric Vehicle Costs Attract Younger Shoppers

"Members of the millennial and Gen Z generations care more than past generations about climate change, but younger Americans have been slow to show that belief in one important way: electric-car buying, reports CNBC."

Benefits of Working Out

"Most men have the advantage of continuing to produce bone-protecting testosterone throughout life, reports Harvard Health Publishing. But the level of the male hormone declines with age and therefore may not be sufficient to keep bones strong as a man hits his later years."

More Businesses are Investing in B2B Collaboration Software

"Collaboration in the workplace across departments and geographies is driving the need to seamlessly communicate from varying locations and on multiple devices. This need for digitalization and visual data sharing is expected to increase demand for communication and conferencing solutions, contributing to growth in the Content and Collaboration software category in the U.S. B2B technology market."

2 Ways You've Been Prolonging Your Burnout

Burnout happens to the best of us, but for salespeople depending on commission, not being able to shake a mental slump can have detrimental consequences to their pay. Little do most salespeople know, their methods to try to overcome burnout are exactly what helps it overstay its welcome.

Retailers to Promote Women's Clothing and Cosmetics to Gen Z

"32% of teens think the economy is worsening, up from 25% who thought the same last fall, according to a Piper Jaffray survey of American teenagers, reports Retail Dive."

Water Treatment Systems Providers to Promote Replacements

"More than four out of ten Americans use home water treatment units, and while these units can last for years, today's technology advancements allow systems to better address changes in water quality, provide more efficiency and are more cost effective. Culligan International aims to educate homeowners on how to determine when to upgrade their water treatment system."

Gen Z Heavily Influences Their Parents' Spending

If your clients are only looking to the future when planning Gen Z targeting campaigns, they’re overlooking the buying power these (mostly) teens and pre-teens have right now.

Online Retailers to Promote Subscription Boxes

"54% of online shoppers say they use a subscription service, according to a survey conducted by ratings and reviews platform Clutch, reports Retail Dive."

Health Clubs and Food Retailers to Promote Alternatives to Brain-Aiding Supplements

"A recent survey found that about 25% of adults over age 50 take a supplement to improve their brain health with the promise of enhanced memory and sharper attention and focus. The problem? There's no solid proof any of them work, reports Harvard Health Publishing."

The 3 Keys to Successful Networking

Email and call sales? Easy. Sales presentations you’ve practiced to perfection? You could do those in your sleep. But networking events? They’re not everyone’s strong suit.

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