Author: Rachel Cagle

3 Negotiation Styles to Help Land Tough Sales

If you can figure out which negotiating style you should use based on how your sales process has progressed, you can then identify how best to proceed from there. Here are three of the more difficult of the five styles.

Homeowners Insurance Sellers to Boost Sales Through Educational Advertising

“If you’re getting a mortgage for your new home, your lender will require homeowners insurance, says Consumer Reports. And even if you’re among the rare home buyers purchasing without a mortgage, you still should get homeowners insurance to protect against costly perils like fire and wind damage.”

Bars and Entertainment Businesses to Target Single Dads Who Seek Social Connections

“The quality of an individual’s social connections has been proven to be an indicator of physical and mental well-being and longevity, with mutually supportive friendships acting as a protective factor against anxiety and depression, reports Ipsos. Having strong social connections can be beneficial to fathers, who can experience stress and isolation during this critical life stage.”

Digital Marketing Mistakes that are Costing Small Businesses Money

Are you having trouble selling your digital marketing services to small business prospects? It may be because you’re misunderstanding what their goals and weaknesses are.

Retailers to Promote Specialty Camping Accessories

“In the U.S. sales of camping accessories and equipment have remained stable, up 0.2% for the 12 months ending March 2019 compared to the same timeframe year ago, according to The NPD Group. However, sales of camp accessories that bring the comforts of home to the great outdoors have steadily increased, accounting for most of the growth.”

Doctors to Promote Vaccines to International Travelers

“If you’re planning a summer trip overseas, you may be preoccupied with booking airfare and finding lodging, but certain destinations require an extra step of planning: travel vaccines.”

51 Million Consumers Grocery Shop Online Every Month

“The leading grocery retailers have been playing a game of one-upmanship when it comes to raising the bar on online ordering convenience. From offering grocery delivery to-your-door to same-day delivery through a variety of service modes, like drive-up pick-up, grocers are making shopping easier and an increasing number of consumers are responding.”

Marketers Must Align Messages With New Cultural Trends

There are a few trends that are currently influencing consumer behavior, according to a study by UM. Brands ability to keep up with these trends will be the make or break of their advertising efforts going forward.

Retailers Promoting More Fragrance Options in Growing Men’s Market

“Year-to-date U.S. Prestige Beauty fragrance sales have experienced a 5% increase compared to the same period a year ago, driven by strong growth in men’s fragrance sales (+6%), according to research from The NPD Group.”

The Common Advertising Tactic Sabotaging both You and Your Clients

The pressure to make a decision can overpower the doubt consumers may have when considering a product and make them feel as if they need the product or service immediately. However, who wants their business associated with negative feelings?

Retailers to Tout These Hot Back-to-School Items

“The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to the annual survey by the National Retail Federation and Prosper Insights and Analytics. Total spending for K-12 schools and college combined was projected to reach $82.8 billion in 2018.”

Radio: the Medium Reaching 92% of Americans Weekly

Have you ever wondered just how influential radio is? Well, according to Nielsen’s Audio Today 2019 report, 92% of Americans listen to the radio every single week. That’s 272 million people over the age of six; a larger, steadier number than TV, mobile, or digital.

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