Author: Rachel Cagle

Company Values Photo: Joel Muniz

Your Client's Company Values are a PR Opportunity

We have all had to make significant changes to every part of our lives because of the COVID-19 pandemic. Neither business nor leisure activities were unaffected. Many changes made to the business scene are likely to prove permanent.

Negotiations Photo:

5 Negotiation Styles and How to Approach Them

Negotiations are arguably the worst part of the sales process. They’re stressful and can sometimes ruin a would-be perfect sale if executed improperly.

Follow-Up Emails Photo: Amelia Bartlett

How to Write Follow-Up Emails to 3 Types of Clients

Whether you’re writing a follow-up email to an existing client or a prospect, it needs to be carefully written. How will anyone take you seriously if your email is full of spelling and/or grammatical errors? Or worse: Your content is completely off base.

BLM Photo: Ehimetalor Akhere Unuabona

Your Advertising Clients Must React to the BLM Movement

The Black Lives Matter (BLM) movement has been around since 2013. Whether you and your clients were aware of BLM before this year, you must agree that the movement is certainly making its mark this time. And it’s something marketers can no longer ignore.

Rachel Cagle October 21, 2020 Media + Marketing

SEO Strategy Photo: Ilya Pavlov

Perfecting Your Client’s SEO Strategy

Whether your client is new to online sales or is an e‑commerce veteran, the quality of their SEO strategy is equally important. If new and existing customers don’t see your client’s website on the first page of their search results, the website may as well not exist in many consumers’ opinions.

Rachel Cagle October 16, 2020 Media + Marketing

Establish Your Credibility

3 Ways to Establish Your Credibility

If you don’t have credibility, you don’t have anything. That’s why establishing your authority in your field of sales and trust with your prospect is so crucial in the sales profession. Unfortunately, this is also an area that many sales reps struggle in.

Client Retention Photo: Christina @

Bolstering Client Retention in the Age of COVID-19

2020 has been a scary year for people in sales roles. You have had to adjust to working remotely close to, if not, full-time. Deals are tougher to close via video sales calls. And your current clients are tightening their purse strings and cutting expenses wherever they can until the economy turns around. Could your product or service be the next cut?

Loyalty Programs Photo: Rebecca Aldama

Loyalty Programs are More Crucial This Year than Ever

This year has tested the bonds of customer loyalty. Consumers all over the country are flocking to the brands and companies they trust the most during the COVID-19 chaos. They’re also questioning which businesses they should cut while trying to save money where they can.

Video Sales Calls Photo: Jud Mackrill

3 Tips for Effective Video Sales Calls

Are you having trouble with your video sales calls? The issue could boil down to the basics of video chatting.

SEO mistakes Photo: Hello Lightbulb

Common SEO Mistakes Your Clients Need to Fix Now

What’s the first step you take when you need or want a new product? You’re going to research it online, right?

Video Sales Letters Photo: Sam McGhee

You Should be Using Video Sales Letters Instead of Emails

Which would you rather do: Read a letter or watch a short video? You probably agree with most people and would choose the video, right?

Podcast Ads Photo: ConvertKit

Why Your Clients Need to Invest in Podcast Ads Now

Five years ago, podcast ads were not very popular. It seemed as if this little underdog advertising format would never fully take off. Oh, but it did.

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