We have all had to make significant changes to every part of our lives because of the COVID-19 pandemic. Neither business nor leisure activities were unaffected. Many changes made to the business scene are likely to prove permanent.
Author: Rachel Cagle
5 Negotiation Styles and How to Approach Them
Negotiations are arguably the worst part of the sales process. They’re stressful and can sometimes ruin a would-be perfect sale if executed improperly.
How to Write Follow-Up Emails to 3 Types of Clients
Whether you’re writing a follow-up email to an existing client or a prospect, it needs to be carefully written. How will anyone take you seriously if your email is full of spelling and/or grammatical errors? Or worse: Your content is completely off base.
Your Advertising Clients Must React to the BLM Movement
The Black Lives Matter (BLM) movement has been around since 2013. Whether you and your clients were aware of BLM before this year, you must agree that the movement is certainly making its mark this time. And it’s something marketers can no longer ignore.
Perfecting Your Client’s SEO Strategy
Whether your client is new to online sales or is an e‑commerce veteran, the quality of their SEO strategy is equally important. If new and existing customers don’t see your client’s website on the first page of their search results, the website may as well not exist in many consumers’ opinions.
3 Ways to Establish Your Credibility
If you don’t have credibility, you don’t have anything. That’s why establishing your authority in your field of sales and trust with your prospect is so crucial in the sales profession. Unfortunately, this is also an area that many sales reps struggle in.
Bolstering Client Retention in the Age of COVID-19
2020 has been a scary year for people in sales roles. You have had to adjust to working remotely close to, if not, full-time. Deals are tougher to close via video sales calls. And your current clients are tightening their purse strings and cutting expenses wherever they can until the economy turns around. Could your product or service be the next cut?
Loyalty Programs are More Crucial This Year than Ever
This year has tested the bonds of customer loyalty. Consumers all over the country are flocking to the brands and companies they trust the most during the COVID-19 chaos. They’re also questioning which businesses they should cut while trying to save money where they can.
3 Tips for Effective Video Sales Calls
Are you having trouble with your video sales calls? The issue could boil down to the basics of video chatting.
Common SEO Mistakes Your Clients Need to Fix Now
What’s the first step you take when you need or want a new product? You’re going to research it online, right?
You Should be Using Video Sales Letters Instead of Emails
Which would you rather do: Read a letter or watch a short video? You probably agree with most people and would choose the video, right?
Why Your Clients Need to Invest in Podcast Ads Now
Five years ago, podcast ads were not very popular. It seemed as if this little underdog advertising format would never fully take off. Oh, but it did.
