Latest Articles
Audience Segmentation Research Yields Top ROI for Your Clients
Existing customers will always be more open to marketing and more willing to buy than potential ones. So, why are…
Digital OOH Ads Lead 50% of Consumers to Purchase on the Spot
Sure, consumers will see digital OOH ads, but does that mean that they’ll take action? Research says yes.
These Types of Email Marketing Boost Click-to-Conversion Rates
There’s a reason almost every business out there uses email ads. They get results. According to a report by Omnisend,…
Why Your Clients’ Digital Marketing Channels Must Extend to SMS
Consumers aren’t glued to their phones purely for personal entertainment. Let’s not forget that while using apps and conducting general…
Are You Still Having Trouble Getting Past the Receptionist?
Being a receptionist is generally a nine to five job with little to no pressure to go above and beyond…
21% of Americans to Buy Diamond Jewelry by Valentine's Day
A new survey released by the Diamond Producers Association (DPA) and KRC Research found that over 53 million Americans (21%)…
56% of Americans Have No Idea How to Lose Weight
While 85% of Americans say they know how to eat right, more than half flunked a basic quiz on dietary…
3 Killer Ways to Close Your Sales Pitch
How you close your pitch is a make-or-break decision. So, you need to know the most effective ways to leave…
Sell Smarter 17: Smarter Decision-Maker Identification
According to King of Sales Jeffrey Gitomer, one of the biggest sales barriers is identifying the real decision-maker. Deb Calvert,…
Sell Smarter 16: Smarter Pre-call Preparation
How much pre-call research should sales reps do? Should you be calling your prospect or would an email work better?…