Author: Rachel Cagle

Retailers to Promote Natural Cosmetics

"Back in the 1970s, “natural” and “organic” conjured up images of love-beaded hippies, homemade soap and rustic bowls filled with hummus and granola. In the 2000s, the picture dramatically changed. Large natural products supermarket chains, social media and online influencers began educating mainstream consumers about ingredients, sustainability and small, specialty suppliers. Sales of natural and organic foods skyrocketed, with everyone from housewives to stockbrokers embracing healthy options, reports Drug Store News."

Restaurants to Promote Quick Breakfast Offerings

"It’s commonly said that breakfast is the most important meal of the day, but do consumers really think that? According to Smart's new 2019 Breakfast Keynote Report, around eight in 10 consumers say breakfast is an important part of their day, and three-quarters of consumers prioritize healthiness at breakfast."

Are Your Clients Missing Video Ad Opportunities?

The future is looking bright for video advertising. For starters, according to FreeWheel’s Q2 2019 Video Marketplace Report, video ad views grew by 27% in the U.S. within the last year and show no sign of slowing down.

Rachel Cagle November 27, 2019 Media + Marketing

Retailers to Promote Casual Clothing with Special Features

"While performance-oriented activewear has gotten all of the press, it’s casual clothing with an emphasis on comfort and special features that will drive sales, says a new NPD report."

Doctors to Promote Virtual Therapy Options to Curious Patients

"When it comes to physical and speech language therapy, how willing are patients to deviate from traditional tools to embrace virtual therapy aids? A new survey from The Learning Corp, a leader in digital therapeutics and makers of mobile therapy app Constant Therapy, reveals that nearly 90% of this patient population are interested in using apps as part of their recovery."

Dos and Do-Nots of Asking for Referrals

Asking for referrals is necessary but can be tricky. Some salespeople may feel awkward about asking for praise from clients, even though it will help influence new business in the future. There are also times when you may think you can ask for a referral, but it would be in your best interest if you waited.

Eco-Friendly Retailers to Target Gen Z with Digital Ads

"The era of the activist consumer has long since arrived, and the signals of this growing movement are everywhere. The activism of Generation Z consumers puts them in a unique position to effect actual change at the business level in ways previous generations weren’t, reports Nielsen."

3 Ways to Promote Value and Sway Sales

Are you selling both your product or service AND value? If you’re unsure, think about your motive. Are you only selling to meet your quota and increase your commission? Or does your goal include selling to people who can genuinely benefit from what your company has to offer?

20% of Americans Eat Chocolate Every Day

Lily's Sweets, the leader in the no-added-sugar movement with its botanically-sweetened chocolate and confections, announced the results of a survey conducted to learn just how much Americans love chocolate. The study, commissioned by Lily's earlier this year, revealed while 82% of U.S. adults claim to be limiting the amount of sugar in their diet, nearly 1 in 5 people are still eating chocolate at least once a day.

Credit Card Companies to Help Millennials Build Credit

"More and more millennials are making progress in raising their credit scores. But qualifying for affordable borrowing rates is still a tough challenge, reports Consumer Reports."

The Top 2 Email Marketing Problems and How to Solve Them

Email marketing is effective (Validity says that email marketing helps 42% of businesses either slightly or significantly increase their revenue), but it does have its challenges. The biggest challenges companies have faced this year include attention in the inbox (45%) and email deliverability (37%).

Rachel Cagle November 20, 2019 Media + Marketing

Lower Electric Vehicle Costs Attract Younger Shoppers

"Members of the millennial and Gen Z generations care more than past generations about climate change, but younger Americans have been slow to show that belief in one important way: electric-car buying, reports CNBC."

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