Author: Rachel Cagle

Grocers and Restaurants Are Rolling Out New Ready-to-Drink Coffee Flavors

"Beyond the buzz created around the early release of Starbuck’s Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. American’s consumption habits are shifting across the beverage industry, and consumers are increasingly seeking their next caffeine fix from chilled, on-the-go coffee options over energy drinks and carbonated soft drinks."

How to Inspire Confidence in Your Client's Holiday Ad Campaigns

It shouldn’t be any surprise that 44% of businesses plan to increase their ad budget during this holiday season. According to a recent Reveal Mobile webinar, 36.2% of companies are considering October of this year to be the prime time to begin their holiday advertising.

Black Friday Shoppers are Motivated by Both Deals and Tradition

"Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics."

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Sell Smarter — Episode 22 — Avoiding Technical Glitches During Your Next Sales Presentation

Does the thought of technology glitches during your sales presentation cause you anxiety?

Reach 90%+ of African Americans Using These Ad Types

African Americans are 43% more likely than other Americans to say that they like to have a lot of gadgets, according to the Nielsen report “It’s In The Bag: Black Consumers’ Path To Purchase.” This should give advertisers more peace of mind knowing they have a ton of options when advertising to African Americans.

76% of Consumers Want Healthier Food Offerings in Drugstores

"The self-care movement is playing a key role in reshaping health care in a way that drug store retailers and manufacturers can’t afford to ignore. Recent data from The Conference Board Global Consumer Confidence Survey, in collaboration with Nielsen, shows that 18% of Americans reported health as a top concern, next only to the economy (22%) and immigration (19%)."

Triumph over Sales Meeting Anxiety Using These 3 Tips

In-person sales presentations can be nerve-wracking, especially if you’re meeting with a prospect you’ve only briefly spoken with. It can be difficult to appear confident and conceal any anxiety you may be feeling.

Consumers Ages 18–44 Are Top Audiobook Listeners

"According to global information company The NPD Group, nearly three out of four consumers in the U.S. reported reading a book or listening to an audiobook in the past six months."

3 Ways to Save Damaged Business Relationships

Things go wrong; it happens. That’s a fact you have to accept quickly. An angry customer doesn’t want to hear what has gone wrong, especially if you have made promises and then broken them in the past.

50%+ Americans Order from Earth-Friendly Restaurants

"Sustainability, which by definition is the avoidance of the depletion of natural resources in order to maintain an ecological balance, is a much talked about topic today and is used in a broader sense to mean environmental consciousness or earth-friendly. In the food and beverage and foodservice sectors, many grocers, food manufacturers, and restaurant operators are initiating sustainability efforts as socially responsible corporate citizens and to support consumer interests."

30% of Consumers Now Have Tattoos

"A recent Ipsos poll reveals that more Americans have tattoos today than in early 2012. Three in ten (30%) of Americans have at least one tattoo, an increase from 21% in 2012."

Utilizing Search for New AND Repeat Customers (Yes, There's a Difference)

You may think that the consumers who benefit most from search efforts are new customers. However, search efforts are just as important to repeat customers, says Greg Sterling, writing for Search Engine Land.

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