Author: Rachel Cagle

Adult Day Care Services to Advertise Programs for Lonely Seniors

“Americans ages 60 and older are alone for more than half of their daily measured time, which includes all waking hours except those spent engaged in personal activities such as grooming. All told, this amounts to about seven hours a day; and among those who live by themselves, alone time rises to over 10 hours a day, according to a new Pew Research Center analysis of Bureau of Labor Statistics data.”

Here’s What Small and Large Businesses Value in Digital Ads

There are more differences between large and small companies than their advertising spending budgets. If you’re planning on selling digital advertising to either type of company, you need to understand what’s important to them.

60% of Vehicles Refinanced Last Year were Pickup Trucks

Trucks are refinanced more than any other personal vehicle type on the road and driving higher monthly refinance savings ($89 on average in 2018 for truck owners versus $77 on average for car owners), according to a new RateGenius report.

Think Newspaper Ads are Useless? Think Again!

Print is dead. Well, not quite, but it is definitely in decline. According to a study by Pew Research Center, the circulation of U.S. daily newspapers has fallen to less than 30 million since newspaper’s peak in the 90s and early 80s. But that’s print circulation.

Mental Health Professionals to Promote Depression-Treatment Services for Teens

“Depression has become increasingly common among American teenagers – especially teen girls, who are now almost three times as likely as teen boys to have had recent experiences with depression, reports Pew Research Center.”

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Sell Smarter – Episode 20 – Smarter Pre-call Research

It’s much harder to close if you don’t ask smart questions early in the sales process. But before you make that discovery call, you need to do some homework.

Answer These Questions to Turn Missed Sales into Opportunity

From failure, we learn. It’s a mantra many of us have repeated over the course of our lives to give us the motivation we need to try again once we fail. But for some salespeople, instead of motivation, that sentence becomes an excuse.

Younger Consumers Pay Premium Prices for Headphones

“According to NPD’s Checkout E-commerce data, online technology spending in the U.S. increased 10% in the 12 months ending March 2019 compared to year ago. But while consumers are increasingly shopping online, consumers aged 18-34, 35-54, and 55+ are prioritizing their spend across major technology categories differently.”

3 Easy Ways to Generate Sales Leads

No marketing support when trying to find sales leads? No problem! According to Dan Tyre writing for HubSpot, there are 10 ways to generate sales leads all on your own. Here are a few.

Hispanic Homeownership is on the Rise

“Hispanics are experiencing the largest homeownership gains of any ethnic group in the U.S., a turnaround for the population hardest hit by the housing bust that could help buoy the market for years, reports The Wall Street Journal.”

Retailers to Promote College Dorm Must-Haves

“It’s hard to believe, but your munchkin is all grown up and heading off to college in a few short weeks. That means there’s lots of packing to do. If your child’s list is long, she’s not alone: Consumers planned to spend an eye-popping $55 billion on back-to-college gear in 2018, according to market research firm Mintel.”

Not Sure How to Advertise to Gen Z? Here’s a Crash Course

Not only does Generation Z have buying power, they’re very open about everything they like and broadcast those opinions on all the platforms they’re a part of. So, it’s about time your clients got this generation on their radar.

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