Shoppers browsing the used car market right now might be pleasantly surprised by what they find, according to the latest Used Vehicle Report released by the car shopping experts at Edmunds. According to Edmunds analysts, a deluge of lightly used, lower-mileage vehicles are coming off lease and filling used car lots. Edmunds experts also note that these used vehicles reflect the body styles that shoppers want, namely trucks and SUVs, and carry far more standard features than they did five years ago.
Author: Rachel Cagle
Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.
“With everything fruit has going for it (natural sweetness, beautiful colors, tons of nutrients) you’d think people would be eating loads of it. But only 12% of Americans get the 1½ to 2 cups of fruit that health experts recommend adults eat every day, according to the Centers for Disease Control and Prevention.”
Yeah, you may have spent a considerable amount of time researching your next prospect on LinkedIn and a slew of other sites, but there may be one reference you forgot to check: your fellow salespeople. Brian Birkett writing for SellingPower points out that overlooking what your coworkers are doing can lead to multiple problems.
“The amount of time that Americans ages 60 and older spend on their TVs, computers, tablets or other electronic devices has risen almost half an hour per day over the past decade, according to a Pew Research Center analysis of Bureau of Labor Statistics data, even as screen time among younger people has more or less held steady.”
According to Joseph Michelli in a recent CustomerThink article, there are three common types of memorable moments: recent, peak and pain moments. If you want to be recommended to others by your current clients, hopefully you have made memories with existing clients in at least one of the main three categories.
“For most consumers, especially millennials, instant gratification is the name of the game. Yet, when it comes to their bath rituals, they are in slow motion, favoring bath care products that will help them unwind and relax, reports Drug Store News.”
“Just got your degree? Congratulations! Now’s the time to follow that smart move with another and take a few minutes to learn how to build a good credit profile, says Consumer Reports.”
Have you ever wondered whether it’s worth including YouTube ads in a campaign? If you have to ask yourself that, you probably don’t know that, within the past month, 27% of all U.S. adults took action after seeing a YouTube ad, according to AudienceSCAN on AdMall by SalesFuel.
“Although it’s been growing by leaps and bounds, many readers in the United States are still unfamiliar with a popular style of series-driven Japanese comic books and graphic novels, called ‘manga.’ In fact, manga is currently one of the fastest growing areas of comic books and narrative fiction, according to global information company The NPD Group.”
“If you’re itching for a summer adventure, a trip to the beach or a hike in the park might be just what you need. But watch where you step; poison ivy could be near. We typically think of this plant as lying deep in the woods, but in fact it’s most commonly found in less remote areas: the edges of your backyard, the shoulder of a highway, even a sand dune on a beach, says Consumer Reports.”