Author: Rachel Cagle

3 Tips to Earning More Survey Responses

Surveys can be troublesome. It takes so much time and energy to create and edit them to perfection and get them sent out that it’s depressing if you don’t get many responses. Even worse, you won’t be as well informed about your clients’ needs and wants if you don’t get responses.

Realtors Should Promote Top Services to Set Client Expectations

Century 21 Real Estate released data from its new real estate industry survey that has uncovered significant insights into what the home buying / selling process is like for Americans, as well as trends that the company believes will influence the industry in 2020.

Convenience Stores to Promote Freshness and Cleanliness to Sell More Food

"As convenience store operators rise up in the foodservice echelon, and the lines between channels continue to blur, all foodservice retailers represent some form of competition to c‑stores, says Chain Store News."

Programmatic Digital Display is a Triumphant Underdog

Demand for programmatic advertising has skyrocketed over the past seven years.

Rachel Cagle January 15, 2020 Media + Marketing

Home Furnishing Retailers to Promote On-Trend Items

"Today the millennial cohort is out-earning any previous generation at a comparable age, largely due to this generation being more highly educated than any other. And they are finally putting that greater spending power toward an investment in homes, reports Forbes."

Cold Weather Means Higher Demand for Dry Skin Solutions

With winter's toughest weather on its way, Americans are turning to the web for answers about resolving their dry skin as the temperature drops. From weather conditions like harsh winds to common behaviors like increasing the temperature on the thermostat, winter often causes a rise in flare-ups of skin conditions, including eczema, psoriasis and just flat-out dry, itchy skin.

Save Time: What Sales Pitch Information is Most Important?

There’s an overwhelming amount of sales pitch information you can gather before meeting with a prospect. Spending too much time researching one prospect can overload your mind with data you may not even use AND take away time you could be spending proactively preparing for other sales.

Rachel Cagle January 13, 2020 Preparation, Sales Tips

Easy Returns can Boost Online Clothing Sales

"52% of consumers have abandoned an online purchase out of fear of a difficult return process, reports Chain Store Age."

The New Role for Agencies in 2020

There are four big categories of marketing spend (media, labor, agency and marketing technology) and every one of them experienced change last year.

Rachel Cagle January 10, 2020 Media + Marketing

55% of Consumers Plan to Celebrate St. Patrick’s Day

"NRF has surveyed consumers about how they plan to celebrate St. Patrick’s Day annually for over a decade. Take a deeper dive into the data from the last 10 years."

Unclutter Your Email Inbox to Increase Sales

Your base of operations for sales is probably your email inbox, right? If it’s cluttered by the dozens to hundreds of emails you receive every day, it’s more likely that you’ll either overlook or accidentally delete an email that could lead to a sale.

Pet Stores to Promote Cold Weather Products for Dogs

Winter weather is here, and the colder temperatures mean hazardous conditions that can be dangerous for your pet. Dr. Jennifer Freeman, PetSmart's resident veterinarian and pet care expert, shares her top winter safety tips to keep your pets happy and healthy this season.

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