Category: Sell Smarter Awards Articles

There’s a fine line between comfortability and complacency. A local outdoor power equipment dealer in New Jersey was well aware of this fact when they approached Rachael Darin, a client solutions manager with Gannett/LocaliQ, about their current print advertising campaign.

Nicole Poulos, a sales intern with Zimmer Radio & Marketing Group, was on the job for four months when she approached a local rehabilitation center.

To say that John Canfield, an account executive with The Olympian, has been on a winning streak lately would be an understatement. Since Q2 of 2019, Canfield has closed over $270,000 in sales using AdMall. So, when he had to approach a local property management company, a current client of his, he knew he could assist them with their recent struggles.

Danielle Bernard, a multi-media account executive with the Hickory Daily Record, has been an avid user of AdMall since July of 2018. She’s used the tool in the past to close sales and knew it was the perfect solution for approaching a local paint store.

Melissa Verhoeve, an Account Executive at Federated Media, had only been selling media for nine months, but already knew AdMall would be a great resource for her when approaching a local agricultural equipment business.

Deb Ireland, an outside sales rep for the Messenger Post, has had a long career in sales.

“I’ve been selling media since 1995,” said Ireland. “Long before digital.”

With that in mind, the veteran of media sales decided to revisit a landscaping/lawn service company she had worked with in the past.

Jordan Estes, a multimedia account executive for The Statesville Record & Landmark, had a unique situation when she approached one of her clients, a local children’s book gifting program.

When Brittany Smith, of The Statesville Record & Landmark, reached out to a local furniture and flooring business, she thought it would be a normal sales opportunity. Little did she know, the client was in the middle of a digital transition.

Patrick Blaney, an account executive with Gannett, doesn’t just spend his time hunting for new leads. Sometimes, he’ll go back to the well to see if there are any upsell opportunities available with his current clients.

Stephen Bradley, Sales Director of The Ottawa Herald, loves selling digital to his clients. He calls it his “bread and butter.” So, when he approached a local wine and liquor store, he needed to do some digging to see if they were right for his style of sales.