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Stephen Bradley, Sales Director of The Ottawa Herald, loves selling digital to his clients. He calls it his “bread and butter.” So, when he approached a local wine and liquor store, he needed to do some digging to see if they were right for his style of sales.
Category: Sell Smarter Awards Articles
AdMall Powers $337,000 Solar Sale
Chris Lambert, an Account Executive at KY3-TV, had been selling media for three years when he came upon a local solar company.
AdMall Co-op Intelligence Report Leads to 900% Sales Increase
Krista Hysell was a brand-new account executive at APG of Ohio, LLC, when she first encountered AdMall.
“AdMall was introduced to me as part of my training on my second day,” said Hysell. “I played around with it and now use it regularly.”
Sell Smarter Award Highlights AudienceSCAN
Hi. I'm Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month's featured Sell Smarter Award, where we honor excellence in media sales.
AdMall Data HVAC Dealer to Advertise for First Time
An HVAC distributor in Oak Island, NC had made quite a legacy for itself for over the past 35 years. The family-owned business had only undergone one change in leadership when the owner’s grandson took over ten years ago. Yet in all that time, aside from running a float in the local Christmas parade, they had never once bought advertising. That all changed when the current owner was approached by WECT-TV Account Executive Nancy Nix.
Advertiser Buys 12-Month Contract Following AdMall PRO Presentation
A storage company in Statesville, North Carolina had made a dent in the local market, but was struggling to increase sales. Danielle McNeely, of The Statesville Record & Landmark quickly took note.
Sell Smarter Award Highlights Digital Audit
Hi. I'm Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month's featured Sell Smarter Award — where we honor excellence in media sales.
Sales Rep Turns to AdMall’s Event Marketing Intelligence Report to Close Sale
Alexandra Pellegrini, a local marketing specialist at The Olympian, was searching through AdMall’s Event Marketing Intelligence Report when she came across “Emergency Medical Services Week.” Afterwards, she contacted a local EMS team to see if they were aware of the promotion.
AdMall Data Helps Rep Sell $23,000 Digital Campaign
A family-owned glass company in Olympia, Washington, felt it was time to pass along the torch. But after more than 50 years in business, it was time for an image revamp as well.
AdMall’s Data Helps Rep Score $245,000 Sale
Sometimes a marketing campaign’s success isn’t just centered around how to get a customer to buy a new car. In the case of Mercedes Lucero, a Client Development Strategic Specialist for Comcast Spotlight, her campaign was designed to literally save lives.
Sell Smarter Award Highlights Digital Audit and AudienceSCAN
Hi. I'm Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month's featured Sell Smarter Award — where we honor excellence in media sales.
Last Minute Co-op Opportunity Leads to $10,000 Sale
When you find something that works, you stick with it. But what if your business is attempting to expand in an all-new direction? A hardware store owner just outside of Burlington, Iowa learned that a new venture requires a new game plan when it comes to advertising.
