Sometimes closing a sale means having to channel your inner animal. Such was the case for Brittany Lucent, a multimedia consultant from the Gainesville Sun, when she first reached out to a local veterinarian office. The Florida-based vet had been treating pets for more than 30 years, but felt it was time to expand and also reach out to different pet owners.
Category: Sell Smarter Awards Articles
Ag Equipment Dealer Harvests New Clients with AdMall’s Digital Audit
Local matters, but when you’re a growing business, it’s time to start thinking on a broader scale. So, when digital sales strategist Sara Fortin, of the Journal Star, reached out to a local farm and agricultural equipment dealer, her sights were set high.
Sell Smarter Award Highlights AudienceSCAN Reports
Hi. I’m Doug Lessells. On Behalf of everyone at SalesFuel, we welcome you to this month’s featured sell smarter award – where we honor excellence in media sales.
AdMall’s Co-op Intelligence Stitches Up a Sale
A local mom-and-pop sewing machine sales and instruction shop was struggling to gain a foothold in the local community after moving 45 minutes away from its previous location. So, when Tara Lopez, an Account Executive from Comcast Spotlight, came calling, it was at just the right time.
A Prescription for Success
Recently, a family doctor turned entrepreneur had a radical idea: Ditch the traditional insurance model and, instead, offer his patients membership-based care. Upon discovering this, Marketing Executive Shawna Hanson, of LocaliQ, saw an opportunity.
AdMall Co-op Funding Intelligence Wins Over a New Client
When a new salon moved in downtown, Brittany Smith, an account executive at the Statesville Record and Landmark, heard that it was off to a rocky start.
Digital Sales Specialist Makes His Case and Wins a $35,000 Sale
Growing a business is only sustainable when there’s substance to back it up. Bigger isn’t always better. Digital sales specialist Michael Kupniewski, of the Erie Times-News, was well aware of this when he reached out to a local real estate attorney.
Ad Exec Puts the Pedal to the Metal En Route to a $12,000 Sale
Name recognition goes a long way and will attract customers far and wide. So how can smaller, local businesses hope to compete? Jordan Estes, of the Statesville Record and Landmark, had this question on her mind when she approached a motorcycle dealer in his town. The owner had been losing clients to big box retailers in the area, but Estes had a plan.
AdMall Diagnosis Call and Presentations Tools Lead to $10,000 Sale
Danielle McNeely, of the Statesville Record & Landmark, was doing her due diligence as a salesperson when she happened upon an unexpected sales opportunity with a local civic center.
Account Executive Leverages AdMall Intelligence to Help Client Stand Out
Account Executive Danielle Bernard, of the Hickory Daily Record, understands the importance of standing out, especially when many similar businesses compete on the same playing field. Such was the case for a local family-owned funeral home that just couldn’t seem to break away from the pack.
AdMall Intelligence Helps Local Business Score Hot New Leads
When a small business goes through a dry spell, it oftentimes just takes the right person to come along and dust off the cobwebs. Meet Michelle Rutledge. The Journal Star representative likely had cleaning on the brain when she approached a local HVAC dealer that was stuck in a rut.
AdMall’s Co-op Intelligence Helps Sales Rep Give Some to Get Some
Closing a deal isn’t the end of a sales relationship. A good relationship can last for years, with needs and opportunities evolving as the market does. And so, when Tiffany Marchand, of the Tri-County Times, discovered co-op advertising dollars for one of her current clients, she picked up her phone right away.
