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A family-owned glass company in Olympia, Washington, felt it was time to pass along the torch. But after more than 50 years in business, it was time for an image revamp as well.
Category: Sell Smarter Awards Articles
AdMall’s Data Helps Rep Score $245,000 Sale
Sometimes a marketing campaign’s success isn’t just centered around how to get a customer to buy a new car. In the case of Mercedes Lucero, a Client Development Strategic Specialist for Comcast Spotlight, her campaign was designed to literally save lives.
Sell Smarter Award Highlights Digital Audit and AudienceSCAN
Hi. I'm Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month's featured Sell Smarter Award — where we honor excellence in media sales.
Last Minute Co-op Opportunity Leads to $10,000 Sale
When you find something that works, you stick with it. But what if your business is attempting to expand in an all-new direction? A hardware store owner just outside of Burlington, Iowa learned that a new venture requires a new game plan when it comes to advertising.
Local Hearing Aid Store Agrees to Deal After Listening to AdMall’s Industry Statistics
Small businesses often excel over big box retailers because of the more intimate customer service experience. But in obvious other ways, it’s hard to compete with the national brands. A local hearing aid center in northwestern Ohio had no problem making a sale; the challenge was getting folks in the door.
AdMall's Co-Op Reports Reveal Additional Ad Spending Opportunity
Hi. I'm Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month's featured Sell Smarter Award — where we honor excellence in media sales.
AdMall Presentation Tool Helps Close nearly $17,000 Sale
Sometimes closing a sale means having to channel your inner animal. Such was the case for Brittany Lucent, a multimedia consultant from the Gainesville Sun, when she first reached out to a local veterinarian office. The Florida-based vet had been treating pets for more than 30 years, but felt it was time to expand and also reach out to different pet owners.
Ag Equipment Dealer Harvests New Clients with AdMall’s Digital Audit
Local matters, but when you’re a growing business, it’s time to start thinking on a broader scale. So, when digital sales strategist Sara Fortin, of the Journal Star, reached out to a local farm and agricultural equipment dealer, her sights were set high.
Sell Smarter Award Highlights AudienceSCAN Reports
Hi. I'm Doug Lessells. On Behalf of everyone at SalesFuel, we welcome you to this month's featured sell smarter award — where we honor excellence in media sales.
AdMall’s Co-op Intelligence Stitches Up a Sale
A local mom-and-pop sewing machine sales and instruction shop was struggling to gain a foothold in the local community after moving 45 minutes away from its previous location. So, when Tara Lopez, an Account Executive from Comcast Spotlight, came calling, it was at just the right time.
A Prescription for Success
Recently, a family doctor turned entrepreneur had a radical idea: Ditch the traditional insurance model and, instead, offer his patients membership-based care. Upon discovering this, Marketing Executive Shawna Hanson, of LocaliQ, saw an opportunity.
AdMall Co-op Funding Intelligence Wins Over a New Client
When a new salon moved in downtown, Brittany Smith, an account executive at the Statesville Record and Landmark, heard that it was off to a rocky start.
