Challenge: Keeping a legacy fresh in the face of new competition
When a company has been around for more than 60 years, it’s obviously doing something right. Such is the case for a Sunbury, PA-based furniture store, that carries three major lines of furniture, as well as the Sealy line of mattresses. Being the veteran store in the area, their name is well established, but new competitors have been popping up for some time. In this case, there are more than eight other stores in the immediate area.
Steven Leister, an Account Executive for Daily Item, knew the value of tradition. Having a previous relationship with the store owner, Leister was keen on keeping the store current in the furniture world.
“The business owner is always open to hear new ideas and most of the time acts on my recommendations,” said Leister.
Solution: A mix of good timing and good selling
Leister had worked with the owner in the past, but it was a fortuitous email that sparked his “light bulb” moment.
“Receiving the daily AdMall Minute each day and reading the SalesFuel Today blog have been the most beneficial so far [to me],” said Leister. “Towards the end of June, I received an AdMall Minute email that had a mention of a Sealy July 4th co-op program, with an attached ad. Having a local furniture store that carried the Sealy brand, I approached them with a quarter page, full color Spec ad and sold it on the spot.”
Result: A grateful client who has already seen a boost in revenue
The ad, in traditional print format with a digital link to the ad from the home website, ran for two days last June. The feedback Leister received was swift and positive. In the short time it ran, the ad generated more than 65,000 hits per day. In addition, the store owner appreciated the fact that Leister was helping keep their name in front of their target audience, which was essential, considering the multiple competitors in the area.