Tag: marketing

Radio to Win 6.6% of Political Ad Dollars in 2018

If you’re selling radio, you need to know which segments are likely to grow this year. Analysts are predicting that you'll do best by focusing on automotive, food service and the political operators in your market. Here are the details.

Print Circulars to Remain Core Marketing Format

Smartphone screens may be capturing the attention of more consumers, but printed circulars still bring shoppers through the doors of traditional stores. Nielsen researchers conclude that up to 80% of U.S. households rely on this old-school marketing tool to plan their shopping trips.

Sagefrog: More B2B Companies Are Outsourcing Marketing Tasks

Did you know over 61% of B2B operators have no formal marketing plans? If your clients are hesitating to develop formal marketing plans, share the details of Sagefrog Marketing Group’s latest Marketing Mix report with them.

Kathy Crosett December 18, 2017 Media + Marketing Tags: , ,

49% of B2C Operators Outsource Content Creation

How does content marketing work for B2C businesses? The Content Marketing Institute has just updated its 2018 report for B2C operators and findings reveal that only approximately 1/3 of these establishments believe they have content marketing under control.

BIA/Kelsey: Local Ad Market to Grow 5.2% Next Year

After a year of sluggish growth, we’re all looking forward to higher ad sales numbers in 2018. BIA/Kelsey analysts have some good new for us. They’re projecting one of the highest increases in the ad market in the past five years.

TV Ads Rule as Top Millennial Influencer

Consumers have a love-hate relationship with advertising. They don’t always appreciate having their content interrupted by an ad. But, good ad campaigns, released in a variety of formats, catch consumers’ attention and sway their purchases.

Top Categories to Promote with Mobile Ads

With e‑commerce poised to account for 9% of all retail sales [eMarketer], you know most of your clients need a good digital marketing and sales strategy. You should be encouraging them to use your digital marketing services to boost their mobile marketing and sales strategies. Here are the numbers to prove the point.

Top 2018 SEO Trends to Share with Clients

Google never explains exactly how its search algorithms work, but we all know it’s critical to stay up to date with known changes. If you want to optimize SEO campaigns for your clients, you should check out the latest trends.

Are You Targeting Big Ad Spenders in Your Market?

Are there certain kinds of local businesses that prefer to advertise on TV? BIA/Kelsey research indicates TV media sales reps may have better success going after specific categories of business.

Tech Giants and Financial Advertisers Drive OOH Gains

Some marketers may consider out-of-home advertising to be a traditional media format. But, the industry’s rapidly changing. The availability of both traditional and digital options is one reason revenue keeps rising in OOH.

IAB: OTT Viewers Notice Ads, Discuss Brands

More consumers are choosing to watch OTT TV these days. It’s only fair to ask if these viewers are noticing marketers’ messages, especially if they’re enjoying a favorite program with friends or family members.

Could Your Clients Benefits from an SEO Site Audit?

Year-end is the perfect time for your clients to engage in an SEO site audit. When marketers aren’t satisfied with the rankings they’re getting on Google’s search engine results pages, reviewing the details of the website infrastructure is the best place to start.

Kathy Crosett November 17, 2017 Media + Marketing Tags: , ,
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