Tag: marketing

Local Ad Market to Jump by 5.8% in 2020

The local advertising market is set to grow by 5.8% over this year’s levels in 2020. In their latest report, BIA Advisory analysts explain that traditional advertising will increase just over 1% and amount to $94.4 billion next year.

46% of B2B Operators to Increase 2020 Content Marketing

By now, your clients realize the importance of content marketing. So does their competition.

Digital Video and Social Media To Drive 2019 Ad Market Growth

The results are in for the half-year mark on the digital advertising front. By most measures, ad buyers have been very positive about digital.

How Reviews Create Devoted Customers

84% of consumers say online reviews are as trustworthy as personal recommendations, according to a recent study by Visual Objects. So, why are only 32% of companies utilizing reviews and case studies in their inbound marketing?

Broadcast and Cable TV Companies to Generate $4.5B from Election Ads

TV ad spending for the 2020 election cycle has already surpassed what buyers paid for in the 2016 campaign. As we watch the evening news these days, we’re noticing plenty of advertising by presidential hopefuls.

How to Boost ROI Through Review Management

You know that online reviews influence consumers as they determine who to do business with and what they’ll buy. Now you also have exact numbers to share with your prospects about the impact on ROI when their ratings stars rise.

Consumers To Increase Holiday Spending by 4% This Year

Consumers are feeling good about the economy and about their personal financial situation. The average shopper will spend about $1,047.83 on holiday gifts this year.

Choose Carefully: Logos can Promote or Destroy a Brand

Regardless of whether you’re creating a brand’s very first logo or redesigning the current one, logos are a crucial part of a brand’s identity. Logos are often the first part of a brand consumers will see and can affect how a customer will view that brand.

Marketers Need Help With SEO

About 22% of the average marketer’s budget will be spent on SEO this year. Zazzle Research, in its State of SEO 2019 report, shows that marketers believe search engine optimization is critical to their success.

Consumers Shop on Mobile, Buy on Desktop

Your client might be used to hearing about how their mobile activity is the key to their marketing and sales success. It’s true that consumers spend more time with their mobile devices these days.

Direct Mail Remains A Key Tactic For Connecting With C‑suite Execs

A significant number of business owners believe direct mail doesn’t work. If that sounds like your clients, it might be time for some re-education.

AdMall Data Helps Rep Sell $23,000 Digital Campaign

A family-owned glass company in Olympia, Washington, felt it was time to pass along the torch. But after more than 50 years in business, it was time for an image revamp as well.

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