Marketers see the impact that out-of-home advertising brings to the bottom line. That’s why they boosted spending to the format’s highest growth rate in over a decade.
We’ve heard plenty about how digitally enabled consumers plan to buy everything online. It turns out that automobiles may be the exception.
Sometimes closing a sale means having to channel your inner animal. Such was the case for Brittany Lucent, a multimedia consultant from the Gainesville Sun, when she first reached out to a local veterinarian office. The Florida-based vet had been treating pets for more than 30 years, but felt it was time to expand and also reach out to different pet owners.
Are your clients hitting the right balance with their retargeting efforts? Today’s successful marketers can expect a sale from about 25% of their targets.
Data-driven personalization has helped 96% of marketers achieve their goals, according to Ascend2’s Data-Driven Personalization report. These marketer’s goals are, hopefully, the same as your clients’.
Local matters, but when you’re a growing business, it’s time to start thinking on a broader scale. So, when digital sales strategist Sara Fortin, of the Journal Star, reached out to a local farm and agricultural equipment dealer, her sights were set high.
There’s money to be made in health care advertising: $36 billion to be exact. That global figure comes from Zenith Media’s Health Care Advertising Expenditure Forecasts.
If you’re pitching your media and services to CMOs, it helps to get into their heads. Dentsu analysts have done that for you.
Is it too early to send out email marketing campaigns for the 2019 holiday season? Yes. But it’s not too early to help your clients plan their holiday email marketing strategy.
Have you heard about the halo effect? Simply put, when you like one aspect about a person or business, you tend to approve of everything else about that person or business.