Rishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data. He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five "Marketing Innovators." In this episode, we discuss: Tips on humanizing remote working in this environment and touchpoints to help humanity trump data; How to incentivize staff to change and lean into disruption; How to upgrade your mental operating system and inject more human touches into the work environment; The dangers of data vs. human stories and skills within the business; and Dealing with "The Turd on the Table."
By now, your clients realize the importance of content marketing. So does their competition.
84% of consumers say online reviews are as trustworthy as personal recommendations, according to a recent study by Visual Objects. So, why are only 32% of companies utilizing reviews and case studies in their inbound marketing?
TV ad spending for the 2020 election cycle has already surpassed what buyers paid for in the 2016 campaign. As we watch the evening news these days, we’re noticing plenty of advertising by presidential hopefuls.
You know that online reviews influence consumers as they determine who to do business with and what they’ll buy. Now you also have exact numbers to share with your prospects about the impact on ROI when their ratings stars rise.
Consumers are feeling good about the economy and about their personal financial situation. The average shopper will spend about $1,047.83 on holiday gifts this year.
Regardless of whether you’re creating a brand’s very first logo or redesigning the current one, logos are a crucial part of a brand’s identity. Logos are often the first part of a brand consumers will see and can affect how a customer will view that brand.
About 22% of the average marketer’s budget will be spent on SEO this year. Zazzle Research, in its State of SEO 2019 report, shows that marketers believe search engine optimization is critical to their success.
Your client might be used to hearing about how their mobile activity is the key to their marketing and sales success. It’s true that consumers spend more time with their mobile devices these days.
A significant number of business owners believe direct mail doesn’t work. If that sounds like your clients, it might be time for some re-education.