Tag: marketing

Over 40% of Podcast Listeners Will Consider Purchasing Advertised Brands

Technology brought us video on demand a while back. Now consumers are discovering the joy of audio on demand.

How to Sell More Ad Space By Connecting Clients With Partners

If your clients are looking for a good way to increase sales, they might want to check out marketing partnerships. In the digital era, technology has changed the way traditional partnerships work.

A Prescription for Success

Recently, a family doctor turned entrepreneur had a radical idea: Ditch the traditional insurance model and, instead, offer his patients membership-based care. Upon discovering this, Marketing Executive Shawna Hanson, of LocaliQ, saw an opportunity.

Traditional Media to Account for 60% of Local Ad Spending This Year

Earlier this year, BIA Advisory Services predicted at least 55.3% of marketers would maintain ad spending while 25.2% would increase spending. In the firm’s updated forecast this month, analysts say that ad spending in the local media marketplace will amount to $148.8 billion.

Marketers Must Align Messages With New Cultural Trends

There are a few trends that are currently influencing consumer behavior, according to a study by UM. Brands ability to keep up with these trends will be the make or break of their advertising efforts going forward.

The Common Advertising Tactic Sabotaging both You and Your Clients

The pressure to make a decision can overpower the doubt consumers may have when considering a product and make them feel as if they need the product or service immediately. However, who wants their business associated with negative feelings?

How to Lead Ideation Sessions for Results

Are you looking for a way to get your team excited about your department’s goals for the next quarter or the next year?

Summertime is Screen Time for Most Consumers

Are your clients holding back on their ad buying because they don’t think consumers see their messages during the summer? This misconception is common.

62% of Marketers Say Traditional Advertising Remains A Priority

For traditional media sellers, the details from the World Federation of Advertisers’ new State of Advertising report might sound too good to be true.

Advertisers Shift Spending to Traditional Media When ROI is Right

We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.

Why Cross-Platform Marketing is Critical to Both B2B and B2C Businesses

Emotionally-driven customers of either business type find the customer journey extremely important. However, with a slew of both traditional and digital marketing efforts driving the buying process, it can be difficult for businesses to effectively track the customer journey and, therefore, provide further personalization.

Over Half of Holiday-Related Purchases to be Made Online

The level of holiday-related sales in November and December can mean the difference between annual profit and loss for most retailers. This pattern of market activity also holds true for online retailers.

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