Tag: marketing

Consumers Shop on Mobile, Buy on Desktop

Your client might be used to hearing about how their mobile activity is the key to their marketing and sales success. It’s true that consumers spend more time with their mobile devices these days.

Direct Mail Remains A Key Tactic For Connecting With C‑suite Execs

A significant number of business owners believe direct mail doesn’t work. If that sounds like your clients, it might be time for some re-education.

AdMall Data Helps Rep Sell $23,000 Digital Campaign

A family-owned glass company in Olympia, Washington, felt it was time to pass along the torch. But after more than 50 years in business, it was time for an image revamp as well.

Are You Sharing These Launch Strategies With Clients?

Launching a new product or service can be challenging for your clients. Marketplace noise continues to grow.

Brand Sponsorship Spending Impacts Local Buying

Are your clients looking for another way to connect with consumers in their local communities? Increasingly, sponsorship of local events is the answer.

Will Personalization Be The B2B Holy Grail in 2020?

The start of a new decade should prompt your B2B clients to think about their marketing strategies. Are they stuck in the past, hoping the tried-and-true digital formats will work sales magic for them?

How to Get Your Client's Video Ads Seen

How would you rather learn about something: Reading a wall or text or watching a video? Video is not only an engaging form of marketing, it’s also becoming exceedingly simple and cheap to make.

Here’s What Your Clients Should Know About Micro-Influencers

Have your clients decided to give social media influencers a try? More marketers are going this route after hearing about the success larger companies are having.

Are Your Clients Advertising on the New Must-See TV Programs?

Media reps used to advise clients to buy ad time during live sports programming. Consumers are still watching live sports, but they’ve added another must-see category to their TV viewing schedule: political discussion.

Co-op Advertising Funds Can Boost Your Revenue in 2020

October is National Co-op Awareness Month. In the era of market disintermediation, manufacturers still need to help their dealers succeed in the local market.

Millennials to Drive Increase in Holiday Shopping

As we previously reported, the upcoming holiday season will likely be a happy one for retailers. A new Open X and Harris poll supports Deloitte’s predictions.

Local SMBs Are Increasing Digital And Traditional Media Spend

Local marketers still believe in the power of advertising. That’s one of the key findings in the 2019 Local Advertising Survey recently published by Borrell Associates.

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