More businesses are moving to people-based marketing. Here are the advantages to this kind of marketing.
The 2018 Digital Marketing Plans for Best-In-Class Success report from Adestra reveals where digital marketing services providers will find opportunity.
Clutch recently surveyed 1,030 consumers to find out what they like about ads. Here’s what they learned.
There’s a new kid on the block. Specifically, more small businesses are choosing to target their audiences directly and exclusively through e‑commerce.
There’s good news for business owners and media sellers in the latest quarterly survey from Wells Fargo Works. Business optimism among the 603 SMB owners who took the survey is at an 11-year high. Here are the details.
The results of several surveys over recent years indicate that younger consumers are very interested in brand authenticity. This interest seems to go hand in hand with their desire to hear a brand’s story.
In this age of video ads and podcast marketing, should your clients bother to create content that targets readers? Claire Wilson, writing for Marketingprofs.com, says yes. Here are tips you can use if you’re writing content for clients.
If you’re offering agency services to your clients, there’s some good news coming your way. More marketers are putting out contracts for project-based work this year.
A new Salesforce report shows how advertisers will allocate their digital marketing budgets this year and where opportunity lies for services sellers.
The latest research from BIA/Kelsey reveals that PlusSpender franchisees, with an ad budget of $86,275, are ready to buy advertising this year. In addition, franchisees are showing big interest in mobile advertising for 2018.