Tag: media

Is 2018 the Year of People-Based Marketing?

More businesses are moving to people-based marketing. Here are the advantages to this kind of marketing.

Marketers Struggle Most with Content Development and SEO

The 2018 Digital Marketing Plans for Best-In-Class Success report from Adestra reveals where digital marketing services providers will find opportunity.

Clutch: 80% of Consumers Favor Restaurant, Food Ads

Clutch recently surveyed 1,030 consumers to find out what they like about ads. Here’s what they learned.

How to Sell Your Media Space to Direct Brands

There’s a new kid on the block. Specifically, more small businesses are choosing to target their audiences directly and exclusively through e‑commerce.

Kathy Crosett February 19, 2018 Media + Marketing Tags: , ,

Clutch: Over 55% of Businesses Hire Experts for SEO

Some of your clients may still be having trouble understanding the difference between SEO and paid search. But, when done correctly, the combined use of SEO and paid search can deliver outstanding ROI.

SMB Optimism Growing for 2018

There’s good news for business owners and media sellers in the latest quarterly survey from Wells Fargo Works. Business optimism among the 603 SMB owners who took the survey is at an 11-year high. Here are the details.

Are Your Clients Telling the Right Story in Their Ads?

The results of several surveys over recent years indicate that younger consumers are very interested in brand authenticity. This interest seems to go hand in hand with their desire to hear a brand’s story.

Top Tactics for Creating Readable Content

In this age of video ads and podcast marketing, should your clients bother to create content that targets readers? Claire Wilson, writing for Marketingprofs​.com, says yes. Here are tips you can use if you’re writing content for clients.

Agency Spotter: Marketers Hiring Out for Digital Services

If you’re offering agency services to your clients, there’s some good news coming your way. More marketers are putting out contracts for project-based work this year.

Marketers to Re-evaluate Facebook Ad Spending in 2018

Now that Facebook has local advertisers hooked on the power of ads placed on its site, the company has decided to emphasize community. This shift has implications for your clients.

Display to Score 17% of Digital Ad Budgets This Year

A new Salesforce report shows how advertisers will allocate their digital marketing budgets this year and where opportunity lies for services sellers.

Over 75% of Franchisees to Boost Ad Spending This Year

The latest research from BIA/Kelsey reveals that PlusSpender franchisees, with an ad budget of $86,275, are ready to buy advertising this year. In addition, franchisees are showing big interest in mobile advertising for 2018.

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