Tag: mobile

The Truth About Email Engagement has been Revealed

Over the course of your advertising career, you’ve probably learned that the only way to keep your target audience’s attention is to keep your ads as short as possible. However, according to Litmus’ State of Email Engagement report, you may have a bit more wiggle room in email outreach than you thought.

The Effect of Programmatic on Digital Video Advertising

Approximately $59.431 billion expected to be spent on programmatic digital display advertising in the U.S. this year. Of that, eMarketer believes that $29.24 billion (or 49.2%) will be allocated to programmatic video. Programmatic video is expected to account for about half of programmatic digital display spending by 2021 and continue to grow from there.

IAB: 2018 Final Numbers Show Digital Ad Spending Surpassed $107B

The biggest news from the IAB’s 2018 Full Year 2018 Internet Advertising Revenue Report is that businesses spent $107 billion on digital outreach last year.

OOH and Mobile Ads Drive Foot Traffic

While many marketers are hyper-focused on digital advertising and commerce, it’s important to remember that most shopping takes place in traditional stores.

Here’s What Your Clients Need to Know about Google Search

Are your retail clients getting enough out of the ad money they spend with Google? If you’re selling digital marketing services, you should be asking that question.

Why Video Ads are Worth Your Client’s Money

Are your clients still doubting the effectiveness of video ads? Well, that’s probably because they don’t know that videos broadcasted on YouTube have a 94% viewability rate in the U.S., according to Google.

CMO Survey: Marketers Spend on Paid Search, Mobile to Achieve ROI

To track the value of their marketing efforts, your clients can probably tell you their ROI. But do they know what the industry average is?

Faster Page Loading Speeds = More Mobile Visitors

Over half (53%) of mobile users trying to visit a web page will give up if the site takes longer than three seconds to load, according to a Search Engine Land article by Aleh Barysevich. “Even if your website is lightning-fast on your end, visitors with older smartphones might experience delays, which could impact your speed score, and possibly your website’s ranking,” says Barysevich.

BIA: Local Marketers to Hold Steady on 2019 Ad Budgets

The results of BIA Advisory Services’ U.S. SAM™ Survey of Advertising and Marketing indicate that marketers will continue to invest in advertising formats that generate the best results. For many, those formats are digital and mobile.

This Generation Loves M-Commerce More Than Gen Z

Member of Generation Y (29- to 38-year-olds) are just as much, if not more, excited about online shopping via mobile device than the younger generations, according to recent research from GfK!

What Marketers Are Doing to Avoid Category Disruption

If your clients are like most businesses these days, they fear category disruption. Who can blame them?

Which Mobile Devices Deserve Your Clients’ Ad Dollars?

Are you unsure of how to divide your client’s mobile marketing spend in the coming year? This may help.

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